Designing an interface concept of an online music store for modern mobile devices : Case Poimuri
Jääskeläinen, Tuukka (2010)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010121317969
https://urn.fi/URN:NBN:fi:amk-2010121317969
Tiivistelmä
The background for this thesis came from S-Group's interest to expand toward mobile markets. The reasons that influenced this were the digitalization of music distribution and the development and adoption of modern mobile devices, both of which have revolutionized consumption habits during the last years. The purpose of this thesis was to design a concept of a mobile interface for an online digital music store.
For this process, product concept design methods were applied and recommendations from Keinonen et al. were especially used as advice. Competitors were researched through a competitor analysis, and with the help of that analysis and requisites from S-Group a proposal of how the different sections of the concept should be carried out. These sections are user requirements, appearance and content, payment methods, additional value and technical implementation.
This work suggests S-Group to consider the opportunity to implement the product that is designed in this thesis, as the markets don't have a local version of such an application yet. If S-Group decides that the development would continue, first thing to do would be a user survey. Another aspect worth thinking would be if selling MP3-downloads is a viable business model in the future.
This thesis is confidential, thus information in chapter 5.2 about the concept of the product is not available for public reading.
For this process, product concept design methods were applied and recommendations from Keinonen et al. were especially used as advice. Competitors were researched through a competitor analysis, and with the help of that analysis and requisites from S-Group a proposal of how the different sections of the concept should be carried out. These sections are user requirements, appearance and content, payment methods, additional value and technical implementation.
This work suggests S-Group to consider the opportunity to implement the product that is designed in this thesis, as the markets don't have a local version of such an application yet. If S-Group decides that the development would continue, first thing to do would be a user survey. Another aspect worth thinking would be if selling MP3-downloads is a viable business model in the future.
This thesis is confidential, thus information in chapter 5.2 about the concept of the product is not available for public reading.