Have Dynamic Capabilities Developed for Ostrobothnia’s Sports Teams during COVID-19?
Sjöholm, Filip (2021-05-12)
Sjöholm, Filip
12.05.2021
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2021051329828
https://urn.fi/URN:NBN:fi-fe2021051329828
Tiivistelmä
ABSTRACT
The purpose of the research is to research if dynamic capabilities has been developed in the sports industry for organizations active in Finland’s sports league with their base in Ostrobothnia during the COVID-19 pandemic. The main hypothesis was that both case companies chosen would have experienced heavy losses and been forced to change their respective organization according to the disrupting COVID-19 virus.
This project explains the topic of dynamic capabilities as well as the sports industry. For this research, the author has created a framework based on Teece’s (2007) foundation, that is fitted for the sports industry.
The methodology used in this thesis is based off an empirical study, with two case companies from the Ostrobothnia’s sports industry. Data collection was done via carrying out a semi-structured interview with each of the case companies that is later analyzed and interpreted.
During the analysis and findings, it became evident that the case companies were not as similar as originally, as one of the case companies was able to make a positive result despite the situation. This would imply that the dynamics of different sports leagues are different and two different sports should therefore not be directly compared with each other to truly understand and interpret the most accurate patterns. However, the research yielded enough evidence to complete the research as both case companies displayed improved digital presence and understanding, psychological improvements for the managers and very increased flexibility of all personnel involved in both organizations during this time. Based on the theory section all these traits qualify as dynamic capabilities and the organizations have therefore been able to if nothing else, to develop certain dynamic capabilities during the COVID-19 pandemic.
The purpose of the research is to research if dynamic capabilities has been developed in the sports industry for organizations active in Finland’s sports league with their base in Ostrobothnia during the COVID-19 pandemic. The main hypothesis was that both case companies chosen would have experienced heavy losses and been forced to change their respective organization according to the disrupting COVID-19 virus.
This project explains the topic of dynamic capabilities as well as the sports industry. For this research, the author has created a framework based on Teece’s (2007) foundation, that is fitted for the sports industry.
The methodology used in this thesis is based off an empirical study, with two case companies from the Ostrobothnia’s sports industry. Data collection was done via carrying out a semi-structured interview with each of the case companies that is later analyzed and interpreted.
During the analysis and findings, it became evident that the case companies were not as similar as originally, as one of the case companies was able to make a positive result despite the situation. This would imply that the dynamics of different sports leagues are different and two different sports should therefore not be directly compared with each other to truly understand and interpret the most accurate patterns. However, the research yielded enough evidence to complete the research as both case companies displayed improved digital presence and understanding, psychological improvements for the managers and very increased flexibility of all personnel involved in both organizations during this time. Based on the theory section all these traits qualify as dynamic capabilities and the organizations have therefore been able to if nothing else, to develop certain dynamic capabilities during the COVID-19 pandemic.