Determinants of the Digital Orientation of Small Businesses
Saunila, Minna; Nasiri, Mina; Ukko, Juhani; Rantala, Tero (2020-10-07)
Post-print / Final draft
Saunila, Minna
Nasiri, Mina
Ukko, Juhani
Rantala, Tero
07.10.2020
75-90
Palgrave Macmillan, Cham
School of Engineering Science
Kaikki oikeudet pidätetään.
© The Author(s) 2021
© The Author(s) 2021
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2020101383803
https://urn.fi/URN:NBN:fi-fe2020101383803
Tiivistelmä
A company oriented toward digitalization recognizes digital resources throughout the company and integrates them with value creation. Digital orientation, formed by a combination of market orientation, entrepreneurial orientation, relationship orientation, and technology orientation, is thus considered as a top strategic priority for companies to stay competitive. Prior studies call for further evidence on what determines the digital orientation of small businesses. We study the conditions under which small companies are likely to pursue different digital orientations, and which types of companies are most probably involved in embracing different digital orientations. The results show that the companies that have digitality well represented in their strategy embrace digital orientation more than the companies that do not have digitality well represented in their strategy. Also, companies’ willingness to grow affects the level of digital orientation, whereas competitive intensity in markets does not.
Lähdeviite
Saunila, M., Nasiri, M., Ukko, J., Rantala, T. (2021). Determinants of the Digital Orientation of Small Businesses. In: Park, S.H., Gonzalez-Perez, M.A., Floriani, D.E. (eds) The Palgrave Handbook of Corporate Sustainability in the Digital Era. Palgrave Macmillan, Cham. pp. 75-90. DOI: 10.1007/978-3-030-42412-1_4
Kokoelmat
- Tieteelliset julkaisut [1332]