CHALLENGES AND OPPORTUNITIES TO ESTABLISH A NICHE PERFUME COMPANY IN FRANCE
Hu, Mi (2019-12-18)
Hu, Mi
18.12.2019
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2019102935414
https://urn.fi/URN:NBN:fi-fe2019102935414
Tiivistelmä
Market research revealed that stiff competition exists in the French perfume market. Most of the fashion-related companies had invested heavily in the market, given the business opportunities that arose from people's lifestyles. However, the existing commercial perfumes were not unique and exciting to some consumers anymore. Most of the giant corporations were yet to respond to this shift in demand, thus creating a unique business opportunity for the proposed company. The supply chains of the existing companies were tuned to favour production efficiency rather than market responsiveness. Therefore, an opportunity existed in the French perfume industry to establish a Niche perfume company to address the demands of perfume enthusiasts. The presented dissertation project defined the challenges and opportunities in creating a niche perfume company in France as well as the design of effective the supply chain, logistics, and inventory management solutions to enable the company to achieve its objectives. The outcome of the thesis was an all-around planning case for the start-up Niche perfume company.
The objective of this project is to define and analyze the challenges and opportunities to establish a Niche perfume company in France and develop a suitable supply chain system to save the best cost possible from logistics and inventory views for the company. The main goal was to provide a brand-new and high-quality smell and visual experience for the perfume market to benefit customers to the perfume market.
The research drew from the actual demand analysis, designing a brand-new perfume product and a complete supply chain system for the establishment of the Niche perfume company. The qualitative research method was used to analyze the history and current situation of the research problem, thereby to understand the whole picture. The literature review method was studied to understand the market situation of Niche perfume. The quantitative research method was utilized to improve research objectivity. Questionnaires were used to provide data for product positioning. The constructive research method was used to specify and analyze the possible existing problem. The supply chain system concept was studied to construct a supply chain system for the company.
The objective of this project is to define and analyze the challenges and opportunities to establish a Niche perfume company in France and develop a suitable supply chain system to save the best cost possible from logistics and inventory views for the company. The main goal was to provide a brand-new and high-quality smell and visual experience for the perfume market to benefit customers to the perfume market.
The research drew from the actual demand analysis, designing a brand-new perfume product and a complete supply chain system for the establishment of the Niche perfume company. The qualitative research method was used to analyze the history and current situation of the research problem, thereby to understand the whole picture. The literature review method was studied to understand the market situation of Niche perfume. The quantitative research method was utilized to improve research objectivity. Questionnaires were used to provide data for product positioning. The constructive research method was used to specify and analyze the possible existing problem. The supply chain system concept was studied to construct a supply chain system for the company.