It’s time for the wind to blow for Alaçatı
Abstract: Alaçatı, a small village located on the Aegean Sea in Western Turkey, has become a popular holiday destination in the country within the recent years. The purpose of this case is to introduce the Alaçatı tourism cluster with its actors and assess its current situation. On the other hand, the study also evaluates the current condition of the tourism industry in Turkey and identifies its challenges with respect to recent political and economical developments in the country as well as the Covid-19 pandemic.
Authors:
Melike Mermercioğlu, corresponding author, Koç University, Graduate School of Business, Rumelifeneri Yolu Sarıyer 34450 Istanbul Turkey, mmermercioglu (at) ku.edu.tr
Asena Emine Senirli, Koç University, Graduate School of Business, Rumelifeneri Yolu Sarıyer 34450 Istanbul Turkey, esenirli19 (at) ku.edu.tr
Can Özbakır, Koç University, Graduate School of Business, Rumelifeneri Yolu Sarıyer 34450 Istanbul Turkey, Cozbakir19 (at) ku.edu.tr