The effect of temporal distance on self-presentation by brand
Tan, Teck Ming; Salo, Jari; Juntunen, Jouni; Kumar, Ashish (2017-10-31)
Tan, Teck Ming
Salo, Jari
Juntunen, Jouni
Kumar, Ashish
Association for Consumer Research
31.10.2017
Teck Ming Tan, Jari Salo, Jouni Juntunen, and Ashish Kumar (2017) ,"The Effect of Temporal Distance on Self-Presentation By Brand", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 481-485
https://rightsstatements.org/vocab/InC/1.0/
© 2017 The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/. Published in this repository with the kind permission of the publisher.
https://rightsstatements.org/vocab/InC/1.0/
© 2017 The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/. Published in this repository with the kind permission of the publisher.
https://rightsstatements.org/vocab/InC/1.0/
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2023050239805
https://urn.fi/URN:NBN:fi-fe2023050239805
Tiivistelmä
Abstract
This paper reveals that a brand’s ability to serve as a means of presenting the consumer’s actual self versus ideal self is affected by whether the consumer’s mindset is temporally proximal or distant, which results in a more favorable attitude toward a symbolic brand and influences the choices consumers make.
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