Towards a new business model canvas for platform businesses in two-sided markets
Taipale-Erävala, Kyllikki; Salmela, Erno; Lampela, Hannele (2021-02-02)
Taipale-Erävala, Kyllikki; Salmela, Erno; Lampela, Hannele (2020) Towards two-sided business model canvas for platform business, Journal of Business Models, Vol. 8, No.3, pp.107-125. https://somaesthetics.aau.dk/index.php/JOBM/article/view/4621
© 2020 Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0).
https://creativecommons.org/licenses/by-nc-nd/3.0/
https://urn.fi/URN:NBN:fi-fe202102124639
Tiivistelmä
Abstract
Purpose: This study aims to increase the understanding of digital platform businesses and business model innovation in two-sided markets.
Design/methodology/approach: A new business model canvas tool was created through abductive reasoning and a real-life case study. The case was a unique driving school digital platform that belongs to employee and professional service platforms.
Findings: The proposed business model canvas is based on Scholten’s canvas (2016) for platform businesses and complements it by acknowledging changes in people’s values and macro-environmental factors as new elements.
Research limitations/implications (if applicable): The study is limited to an exemplary case of a driving school digital platform. However, the results and the novel canvas tool can be applied to innovating business models for digital service platforms in many industries.
Originality/value: The novelty of the study is derived from the insights created by the case study and the new tool that helps platform businesses innovate in two-sided markets.
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