Making room to manoeuvre : how firms increase their influence with others in business networks
Ahola, Tuomas; Aaltonen, Kirsi; Artto, Karlos; Lehtinen, Jere (2019-09-22)
Tuomas Ahola, Kirsi Aaltonen, Karlos Artto, Jere Lehtinen, Making room to manoeuvre: How firms increase their influence with others in business networks, Industrial Marketing Management, Volume 91, 2020, Pages 686-700, ISSN 0019-8501, https://doi.org/10.1016/j.indmarman.2019.08.010
© 2019. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/.
https://creativecommons.org/licenses/by-nc-nd/4.0/
https://urn.fi/URN:NBN:fi-fe20201221101665
Tiivistelmä
Abstract
Earlier research has highlighted the dynamic nature of influencing in business networks, and shown that firms may vary considerably in their influence, defined as their potential to achieve changes in the activities, resources, or goals of other firms in the business network. There is, however, limited understanding of the specific means of influencing which may allow firms, over time, to increase their influence with other firms in the same network. Drawing on a longitudinal case study, we describe how a firm, through influencing others by the dynamic enactment of network management activities, gradually increased its influence with other firms in the business network. Based on our observations, we offer a processual model for influencing in business networks that links specific network management activities to conditions under which they are used.
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