From electronic WOM to social EWOM: Bridging the trust deficit
Pihlaja, Jaakko; Saarijärvi, Hannu; Spence, Mark T; Yrjölä, Mika (2017)
Pihlaja, Jaakko
Saarijärvi, Hannu
Spence, Mark T
Yrjölä, Mika
2017
Journal of marketing theory and practice 25 4
340-356
Johtamiskorkeakoulu - Faculty of Management
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