Oma Olivia, activating audiences in content production - Production of media content through audience participation
Laaksonen, Maria (2015)
Laaksonen, Maria
2015
Tiedotusoppi - Journalism and Mass Communication
Viestinnän, median ja teatterin yksikkö - School of Communication, Media and Theatre
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Hyväksymispäivämäärä
2015-04-21
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:uta-201504301378
https://urn.fi/URN:NBN:fi:uta-201504301378
Tiivistelmä
With the development of the internet, media and its formats have started changing. New online media formats have enabled more audience participation in the production of media content, and this has given space for innovation and more co-operative media content production.
Oma Olivia is a concept from Olivia magazine that actively seeks to activate its audiences in content production. This thesis examines the production patterns and audience participation in Oma Olivia and two Oma Olivia magazine editions. Through the use of content analysis the thesis examines challenges posted on the Oma Olivia website for the audiences, and the magazine content produced from these challenges.
The thesis aims to see where in the production processes are the audiences of Oma Olivia placed and what do they produce. The thesis also uses political economy as its theoretical framework and concentrates on examining how the audience produced content can be seen in relation to commodification and the labor theory of value. Other valuable insights to political economy in this thesis are provided through the examination of the blindspot debate, and its later digital media considerations.
The thesis findings from this thesis show that the audiences of the Oma Olivia concept add their own personal opinions and experiences to the topics provided on the Oma Olivia website, and through simple means of interaction add a valuable personal layer to the content of the magazine. The thesis also shows that the Oma Olivia format adds a new pattern to the traditional production patters in the labour theory of value, and produces content within the traditional production cycle.
Additionally from the findings it is concluded that the value produced in the audience production may not be measured in economic terms as the process itself does not add direct economical value. This conclusion raises the need for further research into the value production in these concepts as well as the production patterns suggested in this thesis.
Oma Olivia is a concept from Olivia magazine that actively seeks to activate its audiences in content production. This thesis examines the production patterns and audience participation in Oma Olivia and two Oma Olivia magazine editions. Through the use of content analysis the thesis examines challenges posted on the Oma Olivia website for the audiences, and the magazine content produced from these challenges.
The thesis aims to see where in the production processes are the audiences of Oma Olivia placed and what do they produce. The thesis also uses political economy as its theoretical framework and concentrates on examining how the audience produced content can be seen in relation to commodification and the labor theory of value. Other valuable insights to political economy in this thesis are provided through the examination of the blindspot debate, and its later digital media considerations.
The thesis findings from this thesis show that the audiences of the Oma Olivia concept add their own personal opinions and experiences to the topics provided on the Oma Olivia website, and through simple means of interaction add a valuable personal layer to the content of the magazine. The thesis also shows that the Oma Olivia format adds a new pattern to the traditional production patters in the labour theory of value, and produces content within the traditional production cycle.
Additionally from the findings it is concluded that the value produced in the audience production may not be measured in economic terms as the process itself does not add direct economical value. This conclusion raises the need for further research into the value production in these concepts as well as the production patterns suggested in this thesis.