Value Creation In The Green Roof Business With And For Stakeholders
Saramäki, Emma (2021)
Saramäki, Emma
2021
Master's Programme in Leadership for Change
Johtamisen ja talouden tiedekunta - Faculty of Management and Business
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Hyväksymispäivämäärä
2021-05-18
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tuni-202104263661
https://urn.fi/URN:NBN:fi:tuni-202104263661
Tiivistelmä
As the world is changing and current megatrends such as climate change and decreasing biodiversity take place there is an urgent need for ecological reconstruction. Thus, the constructing field is also constantly developing. Green building and green solutions such as green roof business is becoming more popular, and it is one way of overcoming environmental challenges such as storm water management. There are many stakeholders involved in the green roof business and the objective of this study is to understand stakeholder cooperation and value creation in the green roof business. Thus, I seek to explain how value is created in the green roof business with and for stakeholders.
The literature for this thesis consists of stakeholder theory and value creation as well as articles of green roof business. There are both recent and historical literature in this thesis as stakeholder theory roots back to 1920s and the oldest references are from 1980s. However, most of the literature in this thesis stems from 21st century as it is only recently that stakeholder theory includes stakeholder value creation perspective. Together with the data, the literature enhances understanding of stakeholder value creation and enables the researcher to make sense of the research questions.
This is a qualitative study, and the data is collected by interviewing 12 stakeholders related to green roof business in Finland. The purpose of the interviews is to discover how stakeholders perceive stakeholder value creation in the field of green roof business based on their own experiences from different green roof projects and collaboration with other stakeholders. The data for this study is analyzed using both inductive and deductive content analysis techniques. In the latter analysis technique, the models of collaboration continuum and value creation spectrum are involved. With these two models, the nature of stakeholder relationship is analyzed with eight attributes to understand the stage of the stakeholder cooperation which is the starting point for understanding stakeholder value creation.
The findings show that there are many reasons for building green roofs. While environmental issues are seen important, green roofs also increase the beauty of cities and offer new places for leisure activities. Stakeholders have multiple reasons for being involved in the green roof business depending on their background, personal values, and organisation they work for. Stakeholder cooperation and teamwork is necessary in the green roof business and by combining expertise stakeholders can succeed in the green roof business. While stakeholder cooperation is inevitable in the green roof business, number of values are created presented in four categories: transferred
resource value, interaction value, synergistic value and innovation. Most stakeholders enjoy working in the green roof business industry as it enables fulfilling one’s personal ambitious such as working towards a greener future.
As a conclusion several notions were made. In the beginning of each green roof project, an extensive stakeholder analysis is desirable to ensuring the involvement of all the relevant stakeholders. Green roof business can deliver multidimensional values and thereby serve several stakeholders simultaneously. Having shared interests and effort in the green roof business enables the stakeholder cooperation to reach transformational stage and create stakeholder synergy.
The literature for this thesis consists of stakeholder theory and value creation as well as articles of green roof business. There are both recent and historical literature in this thesis as stakeholder theory roots back to 1920s and the oldest references are from 1980s. However, most of the literature in this thesis stems from 21st century as it is only recently that stakeholder theory includes stakeholder value creation perspective. Together with the data, the literature enhances understanding of stakeholder value creation and enables the researcher to make sense of the research questions.
This is a qualitative study, and the data is collected by interviewing 12 stakeholders related to green roof business in Finland. The purpose of the interviews is to discover how stakeholders perceive stakeholder value creation in the field of green roof business based on their own experiences from different green roof projects and collaboration with other stakeholders. The data for this study is analyzed using both inductive and deductive content analysis techniques. In the latter analysis technique, the models of collaboration continuum and value creation spectrum are involved. With these two models, the nature of stakeholder relationship is analyzed with eight attributes to understand the stage of the stakeholder cooperation which is the starting point for understanding stakeholder value creation.
The findings show that there are many reasons for building green roofs. While environmental issues are seen important, green roofs also increase the beauty of cities and offer new places for leisure activities. Stakeholders have multiple reasons for being involved in the green roof business depending on their background, personal values, and organisation they work for. Stakeholder cooperation and teamwork is necessary in the green roof business and by combining expertise stakeholders can succeed in the green roof business. While stakeholder cooperation is inevitable in the green roof business, number of values are created presented in four categories: transferred
resource value, interaction value, synergistic value and innovation. Most stakeholders enjoy working in the green roof business industry as it enables fulfilling one’s personal ambitious such as working towards a greener future.
As a conclusion several notions were made. In the beginning of each green roof project, an extensive stakeholder analysis is desirable to ensuring the involvement of all the relevant stakeholders. Green roof business can deliver multidimensional values and thereby serve several stakeholders simultaneously. Having shared interests and effort in the green roof business enables the stakeholder cooperation to reach transformational stage and create stakeholder synergy.