Social features in hybrid board game marketing material
Nummenmaa, Timo; Kankainen, Ville (2019)
Nummenmaa, Timo
Kankainen, Ville
Teoksen toimittaja(t)
Khosmood, Foaad
Pirker, Johanna
Apperley, Thomas
Deterding, Sebastian
ACM
2019
Proceedings of the 14th International Conference on the Foundations of Digital Games, FDG 2019
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:tuni-202103022338
https://urn.fi/URN:NBN:fi:tuni-202103022338
Kuvaus
Peer reviewed
Tiivistelmä
This paper identifies 7 key social features which appear in the marketing and promotional material of hybrid board games. The features are identified by exploring sources such as game websites and game boxes of 13 hybrid board game products. The material is analyzed in order to determine how social features related to hybrid game features are presented. As a result of the analysis, it became apparent that there are certain key social features which are presented as being important to players. The knowledge generated in this work acts as a view to how the industry sees hybridity in games as a tool for supporting social interaction, and how the industry wants to message it to consumers when they explore promotional material. The identified key social features can also be used as design knowledge for developing new games, as they give insight into popular social features in hybrid board games.
Kokoelmat
- TUNICRIS-julkaisut [16740]