Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
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Customers' willingness to share personal information with firms and its relationship with customer loyalty
Lindell, Sanni (2015)Information on customers plays an important role in customer relationship management. With customer data companies can identify customers, understand their needs and hence, personalize products and services. New technological ... -
Customer relationship management: The evolving role of customer data
Saarijärvi, Hannu; Karjaluoto, Heikki; Kuusela, Hannu (Emerald Group Publishing Ltd, 2013)Purpose – Customer relationship management (CRM) developed a separate identity as a result of companies utilising customer data in managing customer relationships. In this evolution, CRM became a heavily company-oriented ... -
Extending customer relationship management. From empowering firms to empowering customers
Saarijärvi, Hannu; Karjaluoto, Heikki; Kuusela, Hannu (Emerald Group Publishing Ltd, 2013)Purpose – The focus of customer relationship management (CRM) literature has been predominantly on the firm perspective and on IT, not on customer or service orientation and value co-creation. This paper seeks to explore ... -
Exploring the Critical Success Factors in Social and Health Care Information Systems Project Procurement
Vilpponen, Hannu; Grundström, Mika; Abrahamsson, Pekka (Book Publisher International, 2020)A welfare reform involving the mixing of social and health services is being introduced by the Finnish government. Several factors have been identified for this shift, the most relevant of which is that many information ... -
The use of artificial intelligence in customer relationship management
Laaksonen, Aatu (2020)Tässä kandidaatintutkielmassa tutkitaan tapoja, joilla tekoälyä hyödynnetään asiakkuudenhallinnassa. Tekoäly on viime vuosina kasvattanut suosiotaan merkittävästi, jonka vaikutuksena se on kehittynyt entisestään hyödyllisemmäksi ...
Ellei toisin mainittu, julkisesti saatavilla olevia JYX-metatietoja (poislukien tiivistelmät) saa vapaasti uudelleenkäyttää CC0-lisenssillä.