Samankaltainen aineisto
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The Cross-Channel Effects of In-Store Customer Experience in the Case of Omnichannel Fashion Retailing in Finland
Makkonen, Markus; Frank, Lauri; Paananen, Tiina; Holkkola, Matilda; Kemppainen, Tiina (University of Maribor, 2023)Although omnichannel retailing has emerged as a popular research topic in academic research, there are still gaps in our understanding of this phenomenon. One such gap concerns omnichannel customer experience and particularly ... -
The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm
Presley, Matthew (2021)In-store analytics is a growing phenomenon where new technologies and digital solutions are emerging to help retailers answer a simple question - what is actually happening within their retail environment/s and how are ... -
Reinforcement of brand relationships in an omnichannel environment : a qualitative study on clothing shopping
Paananen, Tiina; Kemppainen, Tiina; Frank, Lauri; Holkkola, Matilda; Mali, Eveliina (Association for Information Systems, 2022)Today’s brands operate in an omnichannel environment consisting of different online and offline channels where the brand can be experienced. This qualitative study investigates brand relationship reinforcement in the ... -
A comparative analysis of impulse buying strategies : case study of an online women apparel store
Malik, Anam (2019)This paper presents a statistical analysis of different strategies that are used commonly by ecommerce companies to trigger impulse purchasing. The goal of the study is to offer insights to marketers and entrepreneurs as ... -
Exploring positive online customer experience formation : a study of food waste shoppers
Kemppainen, Tiina; Frank, Lauri (Association for Information Systems, 2022)This qualitative study investigates the formation of positive online customer experiences in the context of online grocery shopping. This study analyzes customers’ written descriptions of the causes of their positive ...
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