A Demographic Analysis of Consumer Environmental Attitudes about Liquefied Petroleum Gas in Brazil
Cavalcanti Sá De Abreu, M. & Lins, J.C. (2010). A Demographic Analysis of Consumer Environmental Attitudes about Liquefied Petroleum Gas in Brazil. EJBO, Vol. 15, No. 2. p. 6-14.
Julkaistu sarjassa
EJBO - Electronic Journal of Business Ethics and Organization StudiesPäivämäärä
2011Tekijänoikeudet
© Business and Organization Ethics Network (BON)
During in 1990s, structural reform
of the Brazilian economy within
the framework of neo-liberal
policies brought about a change
in the market competition and the
purchase behavior of consumers. This
study was aimed at identifying the
extent to which purchase behavior
of Liquefied Petroleum Gas (LPG)
consumers reflects environmental
concerns. The analysis was based on
four demographics characteristics:
education level, age, annual income
and gender. The study profiled LPG
consumer concerns in relation to
these characteristics. A survey of
384 LPG consumers identified that
a low percentage of respondents
knew the meaning of environmental
management. Cross-correlation
studies demonstrated that such
knowledge increases at higher
educational and annual income levels
and among younger age groups,
but it is not influenced by gender
in a statistically significant way.
Good environmental performance
and company risk management are
expected by LPG customers, but most
don’t take these issues into account
when purchasing. The study reveals
that environmental demands are just
beginning to be a determinant for
LPG consumers in Brazil. Education of
the consumer is seen an appropriate
method for companies to increase
perceived convenience and establish
credibility.
...
Julkaisija
Business and Organization Ethics Network (BON)ISSN Hae Julkaisufoorumista
1239-2685
Alkuperäislähde
http://ejbo.jyu.fiMetadata
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