Developing Music Management in European collaboration: cross-evaluation report of the Degree Programme in Music Management
Jyväskylän ammattikorkeakoulu JAMK University of Applied Sciences
2010-09-24
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https://urn.fi/URN:NBN:fi:jamk-1256648993-9
https://urn.fi/URN:NBN:fi:jamk-1256648993-9
Tiivistelmä
An important element of the quality assurance system of JAMK University
of Applied Sciences (JAMK) is the cross-evaluation of degree programmes,
in which the expertise of the various fields of study is utilised to develop
education. A multidisciplinary evaluation team is established for each
cross-evaluation. The team also produces a report on the evaluation in
question, to be published later. Thus, cross-evaluation is also an internal,
collective learning method, in which good practices and development
ideas are shared and distributed. The cross-evaluation procedure started
in JAMK in 2004. By the end of 2008, a total of 31 JAMK degree programmes
had undergone the cross-evaluation process.
The present publication reports on the cross-evaluation of the Degree
Programme in Music Management (DMM) carried out between April
2008 and November 2008. The degree programme, which is conducted in
English, is implemented in unique collaboration between three European
institutes of higher education.
The programme is innovative. It is based on JAMK’s regional and internationalisation
strategies. Through its close international co-operation
with the EDIM partners, the degree programme realises JAMK’s role as
an internationalising agent in Central Finland. It produces professionals
for the needs of the entertainment industry and is highly valued by the
industry. Campus Entertainment, a company run by the DMM students,
helps students network with the music industry and increases their opportunities
to employ themselves. The wide personal contacts of the personnel
with industry professionals provide a good basis for the programme
to cooperate with the music industry and its educational partners. The
atmosphere in the programme is open. The informal relationship between the members of the personnel and the students supports innovativeness.
The students are enthusiastic and committed to their field of study.
The pedagogical principles of the programme, however, need to be
clarified. More attention should be paid to the student evaluation criteria
and transparency. The different learning styles of the students should be
taken into consideration. The programme will be larger in the future,
but prioritisation of tasks and better utilisation of support services will
still be necessary. The students should have some kind of systematic
role in the planning process, and they should be able to see the effects
of the feedback they give. Due to the international nature of the degree
programme, there should also be an attractive virtual platform enabling
active interaction.
The cross-evaluation also highlights some challenges for JAMK. The
internal marketing of the support services for the students should be
improved. Special attention should be paid to the development of the
structure of the Study Forum in the Optima Virtual Learning Environment.
As degree programmes produce different products for a variety of
customers, JAMK should allow programmes to act and communicate in
a customer-oriented way.
Keywords: universities of applied sciences, constructive evaluation, quality
assurance, degree programme, cross-evaluation of degree programme,
Music Management
of Applied Sciences (JAMK) is the cross-evaluation of degree programmes,
in which the expertise of the various fields of study is utilised to develop
education. A multidisciplinary evaluation team is established for each
cross-evaluation. The team also produces a report on the evaluation in
question, to be published later. Thus, cross-evaluation is also an internal,
collective learning method, in which good practices and development
ideas are shared and distributed. The cross-evaluation procedure started
in JAMK in 2004. By the end of 2008, a total of 31 JAMK degree programmes
had undergone the cross-evaluation process.
The present publication reports on the cross-evaluation of the Degree
Programme in Music Management (DMM) carried out between April
2008 and November 2008. The degree programme, which is conducted in
English, is implemented in unique collaboration between three European
institutes of higher education.
The programme is innovative. It is based on JAMK’s regional and internationalisation
strategies. Through its close international co-operation
with the EDIM partners, the degree programme realises JAMK’s role as
an internationalising agent in Central Finland. It produces professionals
for the needs of the entertainment industry and is highly valued by the
industry. Campus Entertainment, a company run by the DMM students,
helps students network with the music industry and increases their opportunities
to employ themselves. The wide personal contacts of the personnel
with industry professionals provide a good basis for the programme
to cooperate with the music industry and its educational partners. The
atmosphere in the programme is open. The informal relationship between the members of the personnel and the students supports innovativeness.
The students are enthusiastic and committed to their field of study.
The pedagogical principles of the programme, however, need to be
clarified. More attention should be paid to the student evaluation criteria
and transparency. The different learning styles of the students should be
taken into consideration. The programme will be larger in the future,
but prioritisation of tasks and better utilisation of support services will
still be necessary. The students should have some kind of systematic
role in the planning process, and they should be able to see the effects
of the feedback they give. Due to the international nature of the degree
programme, there should also be an attractive virtual platform enabling
active interaction.
The cross-evaluation also highlights some challenges for JAMK. The
internal marketing of the support services for the students should be
improved. Special attention should be paid to the development of the
structure of the Study Forum in the Optima Virtual Learning Environment.
As degree programmes produce different products for a variety of
customers, JAMK should allow programmes to act and communicate in
a customer-oriented way.
Keywords: universities of applied sciences, constructive evaluation, quality
assurance, degree programme, cross-evaluation of degree programme,
Music Management