Program context and consumer acceptance of TV advertising

Program context and consumer acceptance of TV advertising

datePublished

• 1992

identifier

• propertyID: FI-FENNI value: 292664
• propertyID: FI-MELINDA value: 000989973
• propertyID: skl value: fx292664

isbn

• 9517020724

isPartOf

• Fennica
• Sosaali- ja terveysministeriön julkaisuja

name

• Program context and consumer acceptance of TV advertising

numberOfPages

• 20, [4] s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Helsinki organizer: Helsingin kauppakorkeakoulu

publisher

• Helsingin kauppakorkeakoulu