Nimeke nimiösivulta.the need for processual conceptualizations of networks changing over time through a rich and locally contextualized understanding of network forming processes. Methodologically, it advocates for a network- or meso-level approach to help transcending the distinction between individual and structure levels of analysis which allows viewing institutional entrepreneurship processes where they are enacted. Practically, this study gives guidance to business actors about balancing the conduct of business and building society at the same time.