Buying loyalty or building commitment? : an empirical study of customer loyalty programs

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author
inLanguage
  • en
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name
  • Buying loyalty or building commitment? : an empirical study of customer loyalty programs
P60049

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Buying loyalty or building commitment? : an empirical study of customer loyalty programs

datePublished
  • 2000
description
  • kuvitettu
identifier
  • propertyID: FI-FENNI value: 684551
  • propertyID: FI-MELINDA value: 005478361
  • propertyID: skl value: fx684551
isbn
  • 9515556600
isPartOf
name
  • Buying loyalty or building commitment? : an empirical study of customer loyalty programs
numberOfPages
  • iv, 213, [2] s.
P60048
P60050
publication
  • location: Helsingfors organizer: Svenska handelshögskolan
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