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Buying loyalty or building commitment? : an empirical study of customer loyalty programs
URI:
http://urn.fi/URN:NBN:fi:bib:me:W00547836100
about
asiakassuhde
asiakkuus
lojaalius
suhdemarkkinointi
author
Arantola, Heli
inLanguage
en
isPartOf
Fennica
name
Buying loyalty or building commitment? : an empirical study of customer loyalty programs
P60049
<http://rdaregistry.info/termList/RDAContentType/1020>
Instances
2000 : Svenska handelshögskolan
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Buying loyalty or building commitment? : an empirical study of customer loyalty programs
URI:
http://urn.fi/URN:NBN:fi:bib:me:I00547836100
datePublished
2000
description
kuvitettu
identifier
propertyID:
FI-FENNI
value:
684551
propertyID:
FI-MELINDA
value:
005478361
propertyID:
skl
value:
fx684551
isbn
9515556600
isPartOf
Fennica
Forskningsrapporter / Svenska handelshögskolan
name
Buying loyalty or building commitment? : an empirical study of customer loyalty programs
numberOfPages
iv, 213, [2] s.
P60048
<http://rdaregistry.info/termList/RDACarrierType/1049>
P60050
<http://rdaregistry.info/termList/RDAMediaType/1007>
publication
location:
Helsingfors
organizer:
Svenska handelshögskolan
publisher
Svenska handelshögskolan
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