Club Med's journey towards sustainable tourism
Yung, Helena (2021)
Yung, Helena
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021062916706
https://urn.fi/URN:NBN:fi:amk-2021062916706
Tiivistelmä
The aim of this thesis is to analyse the sustainability in the tourism industry, and how this form of tourism is emerging throughout the years and will be more present for the post-covid tourism. The thesis described the tourism impacts on our planet, positive and negative, and how tourism can contribute to sustainable development. Tourists actors, tours operators or even travellers have a huge role in the sustainable development of the tourism industry, therefore this thesis is analysing and describing what actions are in place and what actions need to be implemented to secure this development and the environment. This thesis is using the company Club Med as a case study: as the pioneer in the all-inclusive offer and one of the biggest tour operator in the tourism industry, Club Med has a huge impact on sustainable development and need to be a model by respecting the environment and local communities where there sending tourists. This thesis is therefore analysing their sustainable practices and how Club Med integrates sustainable development on its resorts around the world and how they can have a bigger impact on eco-friendly holidays to be part of the new responsible tourism movement.
The study case was conducted through quantitative methods. The research was carried out using a questionnaire combining close-ended and open-ended questions, that were send to people and travellers. The questions were focusing on the travel behaviour of the respondents (post travel mainly), on-site travel, motivations to travel of the respondents, as well as their perception of travelling eco-friendlier and their feelings and insights about travelling with Club Med. The outcome of the research indicates that people are increasingly interested in responsible holidays and their impact on the environment is becoming a concern when they travel, intending to behave more sustainable. The study also shows the post-covid tourism might be a tourism more local, people intent to discover more their home countries rather than going on long destination holidays. More-over, with the results we find out that most of the people think that Club Med holidays aren’t sustainable at all. Therefore, the autor of this thesis analysed the sustainable practices implemented by Club Med and how it’s perceive by travellers.
The study case was conducted through quantitative methods. The research was carried out using a questionnaire combining close-ended and open-ended questions, that were send to people and travellers. The questions were focusing on the travel behaviour of the respondents (post travel mainly), on-site travel, motivations to travel of the respondents, as well as their perception of travelling eco-friendlier and their feelings and insights about travelling with Club Med. The outcome of the research indicates that people are increasingly interested in responsible holidays and their impact on the environment is becoming a concern when they travel, intending to behave more sustainable. The study also shows the post-covid tourism might be a tourism more local, people intent to discover more their home countries rather than going on long destination holidays. More-over, with the results we find out that most of the people think that Club Med holidays aren’t sustainable at all. Therefore, the autor of this thesis analysed the sustainable practices implemented by Club Med and how it’s perceive by travellers.