The impact of COVID-19 and remote work on the perception of company values : case company: Supermetrics Oy
Penaranda, Mark Joseph; Shapalova, Aleksandra (2021)
Avaa tiedosto
Lataukset:
Penaranda, Mark Joseph
Shapalova, Aleksandra
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021062416615
https://urn.fi/URN:NBN:fi:amk-2021062416615
Tiivistelmä
Due to the COVID-19 pandemic, working from home became the standard for many employees across various industries. As employees go home to continue working in a virtual environment, companies faced the challenge of upholding organizational values when everyone is remote.
The purpose of the study was to examine how employees at Supermetrics Oy perceive the company’s core values when working from home and to evaluate how the values and their perceptions have changed since the start of the pandemic.
The thesis work utilized the inductive approach, and it is backed by primary and secondary data. In the theoretical part, secondary data was collected to form the theoretical background of the study by defining and exploring concepts of organizational values, organizational culture, remote work, and the challenges of remote work from an organizational culture perspective.
Primary data in the empirical part was collected in the form of qualitative data from semi-structured interviews and quantitative data from a survey questionnaire. Five managers from Supermetrics participated in the interviews and 59 Supermetrics employees responded to the questionnaire.
The results of the study reveal that practically all employees agree with and practice the company’s core values, but different groups of employees perceive the values differently. The findings also show that some of the core values are favorably more important when working remotely, and non-core values such as flexibility, empathy, and work-life balance became familiar among teams. The data further suggests that a lack of work-based social support may have affected the values of the company, but casual activities and monthly company-wide meetings help with feeling, seeing, and maintaining Supermetrics’ organizational values.
The purpose of the study was to examine how employees at Supermetrics Oy perceive the company’s core values when working from home and to evaluate how the values and their perceptions have changed since the start of the pandemic.
The thesis work utilized the inductive approach, and it is backed by primary and secondary data. In the theoretical part, secondary data was collected to form the theoretical background of the study by defining and exploring concepts of organizational values, organizational culture, remote work, and the challenges of remote work from an organizational culture perspective.
Primary data in the empirical part was collected in the form of qualitative data from semi-structured interviews and quantitative data from a survey questionnaire. Five managers from Supermetrics participated in the interviews and 59 Supermetrics employees responded to the questionnaire.
The results of the study reveal that practically all employees agree with and practice the company’s core values, but different groups of employees perceive the values differently. The findings also show that some of the core values are favorably more important when working remotely, and non-core values such as flexibility, empathy, and work-life balance became familiar among teams. The data further suggests that a lack of work-based social support may have affected the values of the company, but casual activities and monthly company-wide meetings help with feeling, seeing, and maintaining Supermetrics’ organizational values.