Creating the Model for Special Event Plan
Fomina, Natalija (2021)
Fomina, Natalija
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021061516072
https://urn.fi/URN:NBN:fi:amk-2021061516072
Tiivistelmä
The main objective of this thesis is to create a basic model for an event plan, which will be used as a template for other similar events in the future. This work is carried out for a future event company, owned by the author. The company mainly focuses on wedding planning services. An objective for the project described in this thesis is a medium scale wedding for up to 50 guests, with the maximum budget of €8 000.
The theoretical background of this thesis is collected from books and journals on event management, along with customer-oriented services, their needs and customer experiences. It is followed by the research methods, a semi-structured interview with the commissioner, survey for the visitors and benchmarking of three other event-planning companies. The last one was performed by the means of net scouting, researching different electronic sources like web pages, blogs and podcasts.
A proper event concept, venue and vendor selection, in addition to budget allocation, should be considered as the key results of this thesis. Event design illustrated by the mood boards is presented in the event overview section. A detailed financial plan is described together with the provided contractor information; a checklist of all necessary organizational steps is included. As the final phase the agenda for the event day is developed. As one of the outcomes, the feedback from the commissioner is given in the last section.
This thesis is a good example of a big project development, which includes all the steps, starting with research and ending up with the implementation plan and scheduling. It covers the work with a customer, event concepting and design, search for contractors, budgeting and the actual event model with timing.
The theoretical background of this thesis is collected from books and journals on event management, along with customer-oriented services, their needs and customer experiences. It is followed by the research methods, a semi-structured interview with the commissioner, survey for the visitors and benchmarking of three other event-planning companies. The last one was performed by the means of net scouting, researching different electronic sources like web pages, blogs and podcasts.
A proper event concept, venue and vendor selection, in addition to budget allocation, should be considered as the key results of this thesis. Event design illustrated by the mood boards is presented in the event overview section. A detailed financial plan is described together with the provided contractor information; a checklist of all necessary organizational steps is included. As the final phase the agenda for the event day is developed. As one of the outcomes, the feedback from the commissioner is given in the last section.
This thesis is a good example of a big project development, which includes all the steps, starting with research and ending up with the implementation plan and scheduling. It covers the work with a customer, event concepting and design, search for contractors, budgeting and the actual event model with timing.