Search Engine Optimization Strategy and Implementation for She Matters.
Hassan, Ammar (2021)
Hassan, Ammar
2021
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021060915432
https://urn.fi/URN:NBN:fi:amk-2021060915432
Tiivistelmä
This is a product-based thesis that discusses the search engine optimization elements in-depth for She Matters, a social enterprise in the Netherlands with a mission to empower companies with diverse talent and female newcomers with employment. This thesis analyses the current situation of the company’s website and discusses how to improve the visibility of the website on the search engine results page, so the company can receive high-quality leads who are looking for its services.
The author of this thesis discussed the main elements of search engine optimization (SEO): content, technical and authority as these are the elements that search engines look at when they rank a website. The focus in this thesis was purely on search engine optimisation, so bring high-quality traffic to the website, without the help of search engine marketing or social media marketing or any other paid marketing tools or techniques.
The author provided recommendations to the company, so the company gets the most benefits from this research. It is very important to implement the strategy provided in this paper, but it is also important to prioritize some of the tasks as the recommendations suggest.
The author got a tremendous amount of new information related to search engine optimization and it is implementation from this thesis and learned that implementing SEO elements without a clear strategy, is just wasting of time and resources. A strong plan means better results and better customer satisfaction.
The author of this thesis discussed the main elements of search engine optimization (SEO): content, technical and authority as these are the elements that search engines look at when they rank a website. The focus in this thesis was purely on search engine optimisation, so bring high-quality traffic to the website, without the help of search engine marketing or social media marketing or any other paid marketing tools or techniques.
The author provided recommendations to the company, so the company gets the most benefits from this research. It is very important to implement the strategy provided in this paper, but it is also important to prioritize some of the tasks as the recommendations suggest.
The author got a tremendous amount of new information related to search engine optimization and it is implementation from this thesis and learned that implementing SEO elements without a clear strategy, is just wasting of time and resources. A strong plan means better results and better customer satisfaction.