Building a successful and recognizable brand for GastroBar Saimaa
Fadeeva, Iuliana; Roiz, Boris (2021)
Fadeeva, Iuliana
Roiz, Boris
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202105199372
https://urn.fi/URN:NBN:fi:amk-202105199372
Tiivistelmä
We live in a world where brands have become an integral part of life; for a business to be successful, it must be easily identifiable. Customers get a clear first impression from branding, and they have a good idea of what to expect from the business. Consumers are more likely to purchase goods or services from well-known brands than from unknown businesses.
The case company in this study is GastroBar Saimaa, a unique concept business in LAB University of Applied Sciences focusing on organization of pop-up restaurants by students of Tourism and Hospitality Management faculty. The main aim of the research is to analyse the current image of GastroBar Saimaa by conducting a research and offer ways of developing it further.
The research begins with an overview of the subject, the thesis structure, and the research methodology. The authors explain the main principles of brand building based on various academic sources in the theoretical section. The empirical section contains research data as well as a detailed review of the findings that is used to address the study questions. The data was collected by using self-administered survey as well as interview with the owners of the case company. The brand building strategy for GastroBar Saimaa is then based on primary and secondary data. As part of this report, recommendations for further analysis are made.
This study is intended for GastroBar Saimaa employees as well as everyone interested in brand building in the Food and Beverage industry. It may also be useful for other organizations with a similar business model.
The case company in this study is GastroBar Saimaa, a unique concept business in LAB University of Applied Sciences focusing on organization of pop-up restaurants by students of Tourism and Hospitality Management faculty. The main aim of the research is to analyse the current image of GastroBar Saimaa by conducting a research and offer ways of developing it further.
The research begins with an overview of the subject, the thesis structure, and the research methodology. The authors explain the main principles of brand building based on various academic sources in the theoretical section. The empirical section contains research data as well as a detailed review of the findings that is used to address the study questions. The data was collected by using self-administered survey as well as interview with the owners of the case company. The brand building strategy for GastroBar Saimaa is then based on primary and secondary data. As part of this report, recommendations for further analysis are made.
This study is intended for GastroBar Saimaa employees as well as everyone interested in brand building in the Food and Beverage industry. It may also be useful for other organizations with a similar business model.