Côte d’Ivoire’s Potential as a Sustainable Tourism Destination
Lipponen, Sanni (2021)
Lataukset:
Lipponen, Sanni
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202105189187
https://urn.fi/URN:NBN:fi:amk-202105189187
Tiivistelmä
The main objective of this thesis is to discover the possibilities of developing Côte d’Ivoire as a competitive and sustainable tourism destination by identifying its natural and cultural resources, the main areas of development and needed actions that would help the country towards its full competence. The study is about Côte d'Ivoire as a whole country but the focus is on the city of Abidjan, which is the economic capital and likely the main destination of travel. The study was conducted between September 2020 to May 2021
The research method is a literature review based on quality resources and analyzing previous studies and statistics. It includes a comprehensive view on sustainable tourism management and governance and aims to suggest those strategies as part of Côte d’Ivoire’s travel & tourism policies. Firstly, the thesis is evaluating Côte d’Ivoire’s potential based on the quality of UNWTO’s Basic Elements of a Tourism Destination, which are Attractions, Public & Private Amenities, Accessibility, Human Resources, Image & Character and Price. Since there are no studies found of the motivation of traveling to Côte d’Ivoire’s, this thesis aims to identify the country’s pull factors and uses previous studies of competing countries, critically evaluates them, and concludes Côte d’Ivoire’s pull factors based on the results and findings from the framework of Basic Elements of a Tourism Destination.
The study also uses analyzing method SWOT, that summarizes the findings from the theoretical framework and the objective is to identify Côte d’Ivoire’s strengths, weaknesses, opportunities, and threats. Another method, competition analysis, which is based on the results of 2019 Travel & Tourism Competitiveness Index, will compare Côte d’Ivoire to its top competitors and evaluates its competitive advantages, or areas of development. Both methods have a focus on sustainable tourism development.
The results suggests that Côte d’Ivoire does have potential for sustainable tourism, especially in terms of its natural and cultural resources. Inbound arrivals have been rapidly growing for the past years, but the tourism infrastructure and supporting amenities are still evolving mainly around Abidjan. The economic growth and improved living standards, as well as the government’s efforts to improve the country’s infrastructure and investments on new hotels and hospitality education, nearly year-around sunny weather, and the reputation as the West African cultural & business hub are all supporting factors for sustainable tourism development.
When it comes to the areas of development, the country’s corruption, inequality between local people and less developed road infrastructure are the main concerns for sustainable tourism. It also seems that the matter of utilizing the existing natural & cultural resources and effective destination marketing are the main challenges for further tourism development and competitiveness, which reflects to poor human resources. One significant threat for the future development is the country’s fragile political environment which affects to the perception of safety and security of possible travelers. The main objective of this thesis is to discover the possibilities of developing Côte d’Ivoire as a competitive and sustainable tourism destination by identifying its natural and cultural resources, the main areas of development and needed actions that would help the country towards its full competence. The study is about Côte d'Ivoire as a whole country but the focus is on the city of Abidjan, which is the economic capital and likely the main destination of travel. The study was conducted between September 2020 to May 2021
The research method is a literature review based on quality resources and analyzing previous studies and statistics. It includes a comprehensive view on sustainable tourism management and governance and aims to suggest those strategies as part of Côte d’Ivoire’s travel & tourism policies. Firstly, the thesis is evaluating Côte d’Ivoire’s potential based on the quality of UNWTO’s Basic Elements of a Tourism Destination, which are Attractions, Public & Private Amenities, Accessibility, Human Resources, Image & Character and Price. Since there are no studies found of the motivation of traveling to Côte d’Ivoire’s, this thesis aims to identify the country’s pull factors and uses previous studies of competing countries, critically evaluates them, and concludes Côte d’Ivoire’s pull factors based on the results and findings from the framework of Basic Elements of a Tourism Destination.
The study also uses analyzing method SWOT, that summarizes the findings from the theoretical framework and the objective is to identify Côte d’Ivoire’s strengths, weaknesses, opportunities, and threats. Another method, competition analysis, which is based on the results of 2019 Travel & Tourism Competitiveness Index, will compare Côte d’Ivoire to its top competitors and evaluates its competitive advantages, or areas of development. Both methods have a focus on sustainable tourism development.
The results suggests that Côte d’Ivoire does have potential for sustainable tourism, especially in terms of its natural and cultural resources. Inbound arrivals have been rapidly growing for the past years, but the tourism infrastructure and supporting amenities are still evolving mainly around Abidjan. The economic growth and improved living standards, as well as the government’s efforts to improve the country’s infrastructure and investments on new hotels and hospitality education, nearly year-around sunny weather, and the reputation as the West African cultural & business hub are all supporting factors for sustainable tourism development.
When it comes to the areas of development, the country’s corruption, inequality between local people and less developed road infrastructure are the main concerns for sustainable tourism. It also seems that the matter of utilizing the existing natural & cultural resources and effective destination marketing are the main challenges for further tourism development and competitiveness, which reflects to poor human resources. One significant threat for the future development is the country’s fragile political environment which affects to the perception of safety and security of possible travelers.
The research method is a literature review based on quality resources and analyzing previous studies and statistics. It includes a comprehensive view on sustainable tourism management and governance and aims to suggest those strategies as part of Côte d’Ivoire’s travel & tourism policies. Firstly, the thesis is evaluating Côte d’Ivoire’s potential based on the quality of UNWTO’s Basic Elements of a Tourism Destination, which are Attractions, Public & Private Amenities, Accessibility, Human Resources, Image & Character and Price. Since there are no studies found of the motivation of traveling to Côte d’Ivoire’s, this thesis aims to identify the country’s pull factors and uses previous studies of competing countries, critically evaluates them, and concludes Côte d’Ivoire’s pull factors based on the results and findings from the framework of Basic Elements of a Tourism Destination.
The study also uses analyzing method SWOT, that summarizes the findings from the theoretical framework and the objective is to identify Côte d’Ivoire’s strengths, weaknesses, opportunities, and threats. Another method, competition analysis, which is based on the results of 2019 Travel & Tourism Competitiveness Index, will compare Côte d’Ivoire to its top competitors and evaluates its competitive advantages, or areas of development. Both methods have a focus on sustainable tourism development.
The results suggests that Côte d’Ivoire does have potential for sustainable tourism, especially in terms of its natural and cultural resources. Inbound arrivals have been rapidly growing for the past years, but the tourism infrastructure and supporting amenities are still evolving mainly around Abidjan. The economic growth and improved living standards, as well as the government’s efforts to improve the country’s infrastructure and investments on new hotels and hospitality education, nearly year-around sunny weather, and the reputation as the West African cultural & business hub are all supporting factors for sustainable tourism development.
When it comes to the areas of development, the country’s corruption, inequality between local people and less developed road infrastructure are the main concerns for sustainable tourism. It also seems that the matter of utilizing the existing natural & cultural resources and effective destination marketing are the main challenges for further tourism development and competitiveness, which reflects to poor human resources. One significant threat for the future development is the country’s fragile political environment which affects to the perception of safety and security of possible travelers.
The research method is a literature review based on quality resources and analyzing previous studies and statistics. It includes a comprehensive view on sustainable tourism management and governance and aims to suggest those strategies as part of Côte d’Ivoire’s travel & tourism policies. Firstly, the thesis is evaluating Côte d’Ivoire’s potential based on the quality of UNWTO’s Basic Elements of a Tourism Destination, which are Attractions, Public & Private Amenities, Accessibility, Human Resources, Image & Character and Price. Since there are no studies found of the motivation of traveling to Côte d’Ivoire’s, this thesis aims to identify the country’s pull factors and uses previous studies of competing countries, critically evaluates them, and concludes Côte d’Ivoire’s pull factors based on the results and findings from the framework of Basic Elements of a Tourism Destination.
The study also uses analyzing method SWOT, that summarizes the findings from the theoretical framework and the objective is to identify Côte d’Ivoire’s strengths, weaknesses, opportunities, and threats. Another method, competition analysis, which is based on the results of 2019 Travel & Tourism Competitiveness Index, will compare Côte d’Ivoire to its top competitors and evaluates its competitive advantages, or areas of development. Both methods have a focus on sustainable tourism development.
The results suggests that Côte d’Ivoire does have potential for sustainable tourism, especially in terms of its natural and cultural resources. Inbound arrivals have been rapidly growing for the past years, but the tourism infrastructure and supporting amenities are still evolving mainly around Abidjan. The economic growth and improved living standards, as well as the government’s efforts to improve the country’s infrastructure and investments on new hotels and hospitality education, nearly year-around sunny weather, and the reputation as the West African cultural & business hub are all supporting factors for sustainable tourism development.
When it comes to the areas of development, the country’s corruption, inequality between local people and less developed road infrastructure are the main concerns for sustainable tourism. It also seems that the matter of utilizing the existing natural & cultural resources and effective destination marketing are the main challenges for further tourism development and competitiveness, which reflects to poor human resources. One significant threat for the future development is the country’s fragile political environment which affects to the perception of safety and security of possible travelers.