International Social Media Campaign Focusing on Marketing of Sneakers
Njemanze, John Uzoma (2021)
Njemanze, John Uzoma
2021
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202104306516
https://urn.fi/URN:NBN:fi:amk-202104306516
Tiivistelmä
Social media is a new generation trend of communication and the use of social media is fast growing. This thesis aims to show that social media campaign platforms have aided businesses in creating awareness for sneaker shoes to targeted consumers, thereby influencing consumers’ decisions to purchase sneaker shoes online.
A theoretical literature review was used to explain the concepts in this research work. Social media networks have been used by people for distributing information to others in forms of video, audio and text messages through Facebook, Twitter, Instagram, YouTube and so on, and thus has made many companies and organizations globally to implement social media network sites as part of their tools to campaign or promote their brand awareness among the populace. International social media marketing campaign have contributed to growing companies’ products and services by reaching out to targeted customers.
This research employed the use of quantitative method in collecting and analyzing data using numbers, charts, and graphs. A survey method was used to analyze the effect of social media platform advertisements in influencing consumers’ willingness to purchase sneakers online.
To this study, primary data was collected through a questionnaire. Google questionnaires were administered to respondents as email attachments. Also, secondary data method was used in form of books, journals, articles, and web pages.
The results of the research show that international social media marketing campaign platforms increase the awareness of sneaker shoes brands to consumers and influence their willingness to purchase sneaker shoes online.
In conclusion, customers prefer social media sneaker shoe advertisements to conventional ads on television or radio. Therefore, international retailers who are yet to place operations through social media remain competitively disadvantaged. It is therefore recommended that sneaker companies should seize the opportunity of advertising through social media platforms to reach wide a range of customers, and, based on this research, the quality of sneakers is considered when making an online purchase.
A theoretical literature review was used to explain the concepts in this research work. Social media networks have been used by people for distributing information to others in forms of video, audio and text messages through Facebook, Twitter, Instagram, YouTube and so on, and thus has made many companies and organizations globally to implement social media network sites as part of their tools to campaign or promote their brand awareness among the populace. International social media marketing campaign have contributed to growing companies’ products and services by reaching out to targeted customers.
This research employed the use of quantitative method in collecting and analyzing data using numbers, charts, and graphs. A survey method was used to analyze the effect of social media platform advertisements in influencing consumers’ willingness to purchase sneakers online.
To this study, primary data was collected through a questionnaire. Google questionnaires were administered to respondents as email attachments. Also, secondary data method was used in form of books, journals, articles, and web pages.
The results of the research show that international social media marketing campaign platforms increase the awareness of sneaker shoes brands to consumers and influence their willingness to purchase sneaker shoes online.
In conclusion, customers prefer social media sneaker shoe advertisements to conventional ads on television or radio. Therefore, international retailers who are yet to place operations through social media remain competitively disadvantaged. It is therefore recommended that sneaker companies should seize the opportunity of advertising through social media platforms to reach wide a range of customers, and, based on this research, the quality of sneakers is considered when making an online purchase.