Service Design of AR Mobile Application for a Museum/ Case Study “Aviation Museum”
Kärkkäinen, Marianna (2021)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202104094481
https://urn.fi/URN:NBN:fi:amk-202104094481
Tiivistelmä
Augmented Reality (AR) technology offers a lot of potential to museums. A number of museums worldwide and in Finland, adopting AR technology, is constantly growing as it offers more opportunities to enlarge current exhibitions with virtual content that doesn’t occupy physical space and can include videos and animations. This allows to achieve a better level of visitors’ involvement and offers an element of gamification.
For Aviation Museum, Augmented Reality provides an opportunity to enrich main exhibition with the museum’s collection of historical photos and videos.
The aim of this work is to identify a demand for AR service in Aviation Museum and understand how main targeted audiences – Families with Children and Senior Males can handle the technology. How easy and intuitive for them will be the process of downloading and using an AR application.
In this work Augmented Reality technology in museum industry was studied and concepts of Service Design were described.
Service Design approach was used for developing the prototype (AR mobile application) and mixed methods approach in a form of Focus Groups and Self-Completed questionnaire was used to test visitors’ behaviour and receive valuable insights for further stages of AR mobile application development.
As a result, strong demand was found among all targeted audiences, which was confirmed by similar results form use cases of some of museums worldwide, using the same technology. However, for Senior visitors, assistance would be required - such as tablets or AR guided tours. Mobile application was not intuitive for this group of people. The rest of targeted audiences were able to use AR mobile application and view the augmented content.
For Aviation Museum, Augmented Reality provides an opportunity to enrich main exhibition with the museum’s collection of historical photos and videos.
The aim of this work is to identify a demand for AR service in Aviation Museum and understand how main targeted audiences – Families with Children and Senior Males can handle the technology. How easy and intuitive for them will be the process of downloading and using an AR application.
In this work Augmented Reality technology in museum industry was studied and concepts of Service Design were described.
Service Design approach was used for developing the prototype (AR mobile application) and mixed methods approach in a form of Focus Groups and Self-Completed questionnaire was used to test visitors’ behaviour and receive valuable insights for further stages of AR mobile application development.
As a result, strong demand was found among all targeted audiences, which was confirmed by similar results form use cases of some of museums worldwide, using the same technology. However, for Senior visitors, assistance would be required - such as tablets or AR guided tours. Mobile application was not intuitive for this group of people. The rest of targeted audiences were able to use AR mobile application and view the augmented content.