Analyzing the viability of establishing a Vietnamese integrated dining restaurant in Helsinki
Thuy, Vo (2021)
Thuy, Vo
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202102192467
https://urn.fi/URN:NBN:fi:amk-202102192467
Tiivistelmä
As the largest continent in the world, Asia is filled with different cultural tastes and tasty dishes. In recent years, by calmly, openly and encouragingly embracing the Asian cultures, Asian food and Asian-inspired foods are making a hug impact on Finnish consumers. For instance, the K-Market – one of the biggest grocery chains in Finland, is selling “Vietnamila- iset patongit” (Vietnamese baguettes) daily. Before the crucial world-wide financial impact caused by the Covid-19 pandemic, the HoReCa industry in Finland is going steadily with a pace of more than 4% every quarter.
Helsinki, the capital of Finland, is become a tourism hub for its diverse food cultures, espe- cially Asian cuisines. Despite the growing trend of Vietnamese restaurants opening in Hel- sinki, the author observed that there is still missing the soul and scene of Vietnamese au- thentic food experience being integrated with Nordic proper dining culture. By opening his own restaurant, the author believed that his project will be able to fill in the gap and elevate the current Vietnamese dining experience in Helsinki.
This thesis is product-oriented, which aims to establish a viability business plan for the au- thor’s upcoming restaurant project in March 2021. The restaurant is located in Vallila District in Helsinki. The idea is that the restaurant will serve Vietnamese unique authentic dishes with Asian mixed cocktails and beverages.
Helsinki, the capital of Finland, is become a tourism hub for its diverse food cultures, espe- cially Asian cuisines. Despite the growing trend of Vietnamese restaurants opening in Hel- sinki, the author observed that there is still missing the soul and scene of Vietnamese au- thentic food experience being integrated with Nordic proper dining culture. By opening his own restaurant, the author believed that his project will be able to fill in the gap and elevate the current Vietnamese dining experience in Helsinki.
This thesis is product-oriented, which aims to establish a viability business plan for the au- thor’s upcoming restaurant project in March 2021. The restaurant is located in Vallila District in Helsinki. The idea is that the restaurant will serve Vietnamese unique authentic dishes with Asian mixed cocktails and beverages.