Digital Brand Management: Impact of Social Media Marketing on Brand Image.
Islam, Manirul (2020)
Islam, Manirul
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121829636
https://urn.fi/URN:NBN:fi:amk-2020121829636
Tiivistelmä
Nowadays, there are several channels or media for communication. Among them social media platform is quite popular throughout the world. It’s a great privilege for companies and business to think about the utilization and benefits come from this media. Many more companies are going through online prompting and campaigning to boost their service to their existing customers and targeting the new one as well. This thesis has great significance in case of academic area and managerial sector. Starting with the gap of this thesis, new study can be investigated and management can rouse by comprehending the utilization of social media.
Finding out the actual effect of using social media platform as business prompting and advertising on brand image is the key target of this thesis where a clothing brand H&M is used as study tools. By targeting the combination of social media users and H&M brand’s customer, a survey has performed and collected the data.
This thesis has designed into five chapters. A quantitative method suits with this study and the sample size stands at 129 where all the participants are from several Finnish universities. To get the valid and solid result, five hypothesizes has been generated in this thesis and the result has come out by testing those hypothesizes and it shows the significance of digital brand management by proving the effects of social media marketing on brand image. By using proper tactic and the social media platform that suits with the brand, it might be benefited in several ways.
To maintain pleasant flow on this web-based stage it needs to be more attentive and strategic to go through that and also its important to make sure that whether the regular updates are convenient and useful. At the same time, they also got to maintain communication and feedback to their customers since it makes the brand more attractive and reliable.
Finding out the actual effect of using social media platform as business prompting and advertising on brand image is the key target of this thesis where a clothing brand H&M is used as study tools. By targeting the combination of social media users and H&M brand’s customer, a survey has performed and collected the data.
This thesis has designed into five chapters. A quantitative method suits with this study and the sample size stands at 129 where all the participants are from several Finnish universities. To get the valid and solid result, five hypothesizes has been generated in this thesis and the result has come out by testing those hypothesizes and it shows the significance of digital brand management by proving the effects of social media marketing on brand image. By using proper tactic and the social media platform that suits with the brand, it might be benefited in several ways.
To maintain pleasant flow on this web-based stage it needs to be more attentive and strategic to go through that and also its important to make sure that whether the regular updates are convenient and useful. At the same time, they also got to maintain communication and feedback to their customers since it makes the brand more attractive and reliable.