Defining the Market Potential of Industry Specific Drone Software : Case: Metropolia Innovation Hub of Smart Mobility
Kipponen, Samuli (2020)
Kipponen, Samuli
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121728961
https://urn.fi/URN:NBN:fi:amk-2020121728961
Tiivistelmä
The objective of this study was to define the market potential of industry specific drone software in the form of market analysis for Metropolia University of Applied Sciences, namely for the Innovation Hub focusing on Smart Mobility. The innovation Hub had an initiative to build a drone software for public sector use and the target of this study was to get information on the European markets in order to apply for funding and proceed with the initiative process.
The conceptual framework was based on the overview of the whole business environment including the cross industry factors defined as macro-environmental aspects, and the industry and its sub-aspects. Those were separated so that the macro environment analysis was decided to be conducted utilizing the PESTEL framework to identify political, economic, social, technological, environmental and legal factors affecting the business. Then market research was conducted as the approach for screening the industry, market and competitors.
Data was gathered through an online survey to prospect organizations and from well-known data sources such as publications of different EU organizations and industry insights. The data collected was interpreted to the form of market analysis organized per business environment dimension.
The outcome of this study is a market analysis to be utilized for applying for funding for the drone software initiative. The proposal contained market analysis including the key findings such as suggestions to revise the prospect segmentation and to evaluate possibilities for collaboration to deliver end-to-end solutions. The proposal also contained the consortium role suggestions to be utilized in the later phase of the initiative.
The conceptual framework was based on the overview of the whole business environment including the cross industry factors defined as macro-environmental aspects, and the industry and its sub-aspects. Those were separated so that the macro environment analysis was decided to be conducted utilizing the PESTEL framework to identify political, economic, social, technological, environmental and legal factors affecting the business. Then market research was conducted as the approach for screening the industry, market and competitors.
Data was gathered through an online survey to prospect organizations and from well-known data sources such as publications of different EU organizations and industry insights. The data collected was interpreted to the form of market analysis organized per business environment dimension.
The outcome of this study is a market analysis to be utilized for applying for funding for the drone software initiative. The proposal contained market analysis including the key findings such as suggestions to revise the prospect segmentation and to evaluate possibilities for collaboration to deliver end-to-end solutions. The proposal also contained the consortium role suggestions to be utilized in the later phase of the initiative.