Creating a Business Model Canvas Specializing in Financials for a Hot Pot Restaurant in Finland
Do, Xuan (2020)
Do, Xuan
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121728941
https://urn.fi/URN:NBN:fi:amk-2020121728941
Tiivistelmä
The purpose of this thesis is to create a business plan by applying the business model canvas concept as well as to draw up a financial plan for the author’s hot pot restaurant. The thesis presents the theoretical background of the restaurant concept that the author pursues; as well as the theory of business canvas and financial plan. They are used as tools to analyse and develop a practical business plan. The theoretical framework uses various sources including online books and articles.
The methods used for the development of this thesis are semi-structured interview and non-participant observations. In order to investigate the research problems, a semi-structured interview and non-participant observation were presented. The author conducted an online interview with the owner of KOKORO Sushi restaurant in Helsinki to have an in-depth understanding of the operating principles of an actual business. The interview questions consist of two themes which were prepared in advance. The questions related to business model canvasand financials. In addition, the observation method was conducted at Brokadi restaurant on three days to collect information and data about the restaurant design, menu type, services, and customer behaviour. A list of guiding questions for the observations was developed before the implementation.
The outcomes of this thesis are a completed business model canvas and an estimated financial plan for a hot pot restaurant based on the results of the research methods and theoretical framework. This study helps the author to have a deep understanding of how a restaurant will be built from the early stages. Furthermore, the results from this study give an effective tool for improving the business and creating more value to the customers.
The methods used for the development of this thesis are semi-structured interview and non-participant observations. In order to investigate the research problems, a semi-structured interview and non-participant observation were presented. The author conducted an online interview with the owner of KOKORO Sushi restaurant in Helsinki to have an in-depth understanding of the operating principles of an actual business. The interview questions consist of two themes which were prepared in advance. The questions related to business model canvasand financials. In addition, the observation method was conducted at Brokadi restaurant on three days to collect information and data about the restaurant design, menu type, services, and customer behaviour. A list of guiding questions for the observations was developed before the implementation.
The outcomes of this thesis are a completed business model canvas and an estimated financial plan for a hot pot restaurant based on the results of the research methods and theoretical framework. This study helps the author to have a deep understanding of how a restaurant will be built from the early stages. Furthermore, the results from this study give an effective tool for improving the business and creating more value to the customers.