Digital ecommerce : A case study of Daraz online shopping store in Nepal
Pathak, Chiranjivi (2020)
Lataukset:
Pathak, Chiranjivi
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020121427939
https://urn.fi/URN:NBN:fi:amk-2020121427939
Tiivistelmä
The thesis study the e-commerce activities of Daraz online store in Nepal. The change is inevitable with the development of internet and its technology. Nepal is developing country and it is developing at a faster pace with the enrich of cutting-edge technology. The main reason for quick development of Daraz Nepal was more attention from government, businesses, and individuals on E-commerce. During pre-analysis on e-commerce market in Nepal, the author had seen the potentials for the growth of e-commerce market and vital role of Daraz Nepal in e-commerce field.
The prime aim of the thesis was to explore how Daraz online store can improve its sustainable marketing strategy in Nepal and increase online market potential in Nepal. The literature review of this thesis consists of major aspects of e-commerce, SWOT analysis, PEST framework and Porter’s five forces model. In addition to this, the thesis articulates the details of Daraz’s e-commerce mode. The research part of the thesis was done by using theoretical research and practical analysis framework. All the theoretical framework data were collected through articles, books, journals, magazines, and online resources.
In conclusion, a brief answer to research questions has been presented in the concluding part where it has been found that Daraz customers consider price, quality of the product. Alongside this, customers are less concerned about the delivery time here and the user experience of a website is more important for customers to go for a final purchase from a website. Moreover, network coverage and education about e-commerce should be taken into concern to increase sales.
The prime aim of the thesis was to explore how Daraz online store can improve its sustainable marketing strategy in Nepal and increase online market potential in Nepal. The literature review of this thesis consists of major aspects of e-commerce, SWOT analysis, PEST framework and Porter’s five forces model. In addition to this, the thesis articulates the details of Daraz’s e-commerce mode. The research part of the thesis was done by using theoretical research and practical analysis framework. All the theoretical framework data were collected through articles, books, journals, magazines, and online resources.
In conclusion, a brief answer to research questions has been presented in the concluding part where it has been found that Daraz customers consider price, quality of the product. Alongside this, customers are less concerned about the delivery time here and the user experience of a website is more important for customers to go for a final purchase from a website. Moreover, network coverage and education about e-commerce should be taken into concern to increase sales.