Strengthening the Competitiveness for an Education Export Company Based on Competitor Analysis, Case: Nedu Group Oy
Yang, Jingjing (2020)
Yang, Jingjing
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020111723143
https://urn.fi/URN:NBN:fi:amk-2020111723143
Tiivistelmä
In recent years, Finnish education has been enjoying an excellent
international reputation. Based on this reason, the Finnish education
system, along with its pedagogy, curriculum, and teaching materials, sees
significant market demand in the international education market,
including China. Such demand for Finnish top-level educational resources
has directly triggered the rapid rise of various educational exporting
institutions, either private or public, providing educational and learning
products on all levels. Their offerings range from products like teaching
material, learning contents, digital learning apps, to services like teacher
training, visiting programs, solutions for learning environments. This study was assigned by Nedu Group Oy, which has been operating in
the educational export field for more than 15 years. The research
question is how to keep a sustainable and competitive position in the
education export industry. This study uses a qualitative research method. First, this thesis
demonstrated a general picture of the Finland education export sector by
reflecting the existing practices. Second, this thesis mapped the
environment of Finnish education export industry by giving a Five Forces
Analysis and presenting the typical challenges. Also, the relationship
between the mission statement and company performance was analyzed. Third, this thesis examines the case company using the SWOT tool, particularly where there is space for improvement. In the end, the author
concluded that Nedu has a competitive differentiation advantage and
gives some proposals for its strategic planning.
international reputation. Based on this reason, the Finnish education
system, along with its pedagogy, curriculum, and teaching materials, sees
significant market demand in the international education market,
including China. Such demand for Finnish top-level educational resources
has directly triggered the rapid rise of various educational exporting
institutions, either private or public, providing educational and learning
products on all levels. Their offerings range from products like teaching
material, learning contents, digital learning apps, to services like teacher
training, visiting programs, solutions for learning environments. This study was assigned by Nedu Group Oy, which has been operating in
the educational export field for more than 15 years. The research
question is how to keep a sustainable and competitive position in the
education export industry. This study uses a qualitative research method. First, this thesis
demonstrated a general picture of the Finland education export sector by
reflecting the existing practices. Second, this thesis mapped the
environment of Finnish education export industry by giving a Five Forces
Analysis and presenting the typical challenges. Also, the relationship
between the mission statement and company performance was analyzed. Third, this thesis examines the case company using the SWOT tool, particularly where there is space for improvement. In the end, the author
concluded that Nedu has a competitive differentiation advantage and
gives some proposals for its strategic planning.