Service productization : business plan for a graphic design service
Soukkala, Leena (2020)
Soukkala, Leena
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020100921201
https://urn.fi/URN:NBN:fi:amk-2020100921201
Tiivistelmä
Service productization applies the characteristics of tangible products to intangible services in order to create value and lower risk involved in intangible purchasing. With the help of service productization, service design can be created to offer added value compared to traditional service design in graphic design industry.
Aim of this thesis is to research the topic of service productization in order to build competitive business plan that utilizes service productization. Author familiarized herself with the topic of business plan and service productization with secondary data. To map more profoundly customer assumptions related to graphic design services the author conducted customer research as primary research.
By combining secondary and primary research the business plan can be crafted to offer added value and competitive edge in high competition market. The outcome of the research was a business plan that has added value with service productization.
Aim of this thesis is to research the topic of service productization in order to build competitive business plan that utilizes service productization. Author familiarized herself with the topic of business plan and service productization with secondary data. To map more profoundly customer assumptions related to graphic design services the author conducted customer research as primary research.
By combining secondary and primary research the business plan can be crafted to offer added value and competitive edge in high competition market. The outcome of the research was a business plan that has added value with service productization.