THE INTRODUCTION OF A NEW CONCEPT (MEETING SPACE): BUSINESS PLAN FOR “TAKE IT EASY”
Leshcheva, Aleksandra (2020)
Leshcheva, Aleksandra
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020093020839
https://urn.fi/URN:NBN:fi:amk-2020093020839
Tiivistelmä
This paper introduces a detailed analysis of internet consumption in Finnish society, describes the main sociological consequences of IT’s influence on major spheres of life, examines market demands, and as a result presents a brand new business concept with detailed plan of its implementation. The core idea standing behind these concepts is the creation of a facility for leisure time activities. Being one of a kind, this facility is referred as a meeting space. This means that while feasibly looking like a cafe, the meeting space is able to offer a great variety of services and introduces a whole new perspective towards regular human habits. The name of the meeting space is Take It Easy.
The theoretical part of this work consists of but is not limited to an analysis of the Key Strategic Concepts, Marketing and Service Marketing and Customer User Persona. A questionnaire with closed-ended questions answered by 80 respondents and an interview with 2 persons with open-ended questions served as the empirical data. The research results are equivalent to the assumptions and predictions of the target market segment behavior formulated on the basis of statistical data collection and a literature review.
Even though the topics raised in this survey do not comprise the entire spectrum of possible challenges being measured, they remain valuable. This is true because the survey questions reflect the most significant issues associated with products and services offered by Take It Easy. The research is done in conditions of Helsinki as it is taken as a test bet. Despite this, this business idea will develop internationally around the world. Overall, the study concludes that the designed business plan is a viable option.
The theoretical part of this work consists of but is not limited to an analysis of the Key Strategic Concepts, Marketing and Service Marketing and Customer User Persona. A questionnaire with closed-ended questions answered by 80 respondents and an interview with 2 persons with open-ended questions served as the empirical data. The research results are equivalent to the assumptions and predictions of the target market segment behavior formulated on the basis of statistical data collection and a literature review.
Even though the topics raised in this survey do not comprise the entire spectrum of possible challenges being measured, they remain valuable. This is true because the survey questions reflect the most significant issues associated with products and services offered by Take It Easy. The research is done in conditions of Helsinki as it is taken as a test bet. Despite this, this business idea will develop internationally around the world. Overall, the study concludes that the designed business plan is a viable option.