Operation of Sports Complex "Yubileynyy" during the Off-Season Period
Shantyr, Liudmila (2020)
Shantyr, Liudmila
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020070319495
https://urn.fi/URN:NBN:fi:amk-2020070319495
Tiivistelmä
The aim of this thesis was to identify possible ways to improve the operations of the Yubileynyy sports complex during the off-season (June-July). The thesis raised questions of increasing the number of visitors as well as the possibility of increasing the base of regular customers, and improving the image of the complex and the profitability of its operation in the first summer months.
The research method was a qualitative method - collecting secondary information from sources such as books, web pages, articles related to marketing, branding and the sports palace itself, as well as using information from a free conversation with the general director of the complex. The quantitative method was a questionnaire, but in the thesis it was not used as a research method, it served as an example of possible areas that are worth paying attention to.
The main conclusions are the use of new technologies for collecting data about visitors and improving online and offline advertising of the complex, as well as the promotion of Yubileynyy events and an increase in their number in the summer period. The results of the thesis are the improvement of the promotion activities of the complex and its services and the establishment of a feedback system.
The research method was a qualitative method - collecting secondary information from sources such as books, web pages, articles related to marketing, branding and the sports palace itself, as well as using information from a free conversation with the general director of the complex. The quantitative method was a questionnaire, but in the thesis it was not used as a research method, it served as an example of possible areas that are worth paying attention to.
The main conclusions are the use of new technologies for collecting data about visitors and improving online and offline advertising of the complex, as well as the promotion of Yubileynyy events and an increase in their number in the summer period. The results of the thesis are the improvement of the promotion activities of the complex and its services and the establishment of a feedback system.