Developing a digital marketing plan for a small shop in Vietnam : May Bin - a cosmetics shop in Ho Chi Minh City
Doan, Thanh (2020)
Doan, Thanh
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020061919153
https://urn.fi/URN:NBN:fi:amk-2020061919153
Tiivistelmä
Online shopping has generated significant interest in Vietnam due to its convenience and flexibility for both retailers and customers. Along with that, the rising of social media usage in Vietnam also significantly affects how consumers behave when buying a product. These phenomenons have posed a great challenge for physically established stores that have not had any digital footprint on those platforms.
MayBin shop is a small cosmetics shop in Ho Chi Minh city with more than twenty years of business. The biggest drawback of the shop is that it does not have any presence in both the online shopping and social channels. Moreover, COVID-19 pandemic also poses a notable threat to the shop's business. As a result, the shop desires to go online and start offering digital services.
The goal of the thesis was to develop a digital marketing plan for MayBin shop. The plan was achieved by first collecting data on the Vietnam cosmetics market, then studying the effect of social media channels and online shopping platforms have on retailers. Next, the research did a SWOT analysis about MayBin shop to gain more insights. Finally, the thesis mapped out the pre-requisites before going online and the digital marketing plan.
During the process, the shop has gained a vast amount of valuable data. These include the understanding of the Vietnam cosmetic market and its consumers' behavior. Then, the shop also gained knowledge of creating accounts on social media channels and online shopping platforms. Last but not least, the shop collected more insights into its business value and improvements area.
The thesis managed to implement the first marketing plan for MayBin shop. As a result, the obtained data and knowledge will hugely benefit MayBin shop in business development and will act as foundations for the future expansion of the shop digital services.
MayBin shop is a small cosmetics shop in Ho Chi Minh city with more than twenty years of business. The biggest drawback of the shop is that it does not have any presence in both the online shopping and social channels. Moreover, COVID-19 pandemic also poses a notable threat to the shop's business. As a result, the shop desires to go online and start offering digital services.
The goal of the thesis was to develop a digital marketing plan for MayBin shop. The plan was achieved by first collecting data on the Vietnam cosmetics market, then studying the effect of social media channels and online shopping platforms have on retailers. Next, the research did a SWOT analysis about MayBin shop to gain more insights. Finally, the thesis mapped out the pre-requisites before going online and the digital marketing plan.
During the process, the shop has gained a vast amount of valuable data. These include the understanding of the Vietnam cosmetic market and its consumers' behavior. Then, the shop also gained knowledge of creating accounts on social media channels and online shopping platforms. Last but not least, the shop collected more insights into its business value and improvements area.
The thesis managed to implement the first marketing plan for MayBin shop. As a result, the obtained data and knowledge will hugely benefit MayBin shop in business development and will act as foundations for the future expansion of the shop digital services.