Market Study for Functional Food and Oat Products in Vietnam
Dan, Tran (2020)
Dan, Tran
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020061618917
https://urn.fi/URN:NBN:fi:amk-2020061618917
Tiivistelmä
An ample market research for Vietnam's market in terms of functional food with the main approach to oat products was conducted to cover the objective of this thesis. Throughout the research, the author aims to provide a brief and concise perspective on ow beneficial the oat products are to human health.
Following the research, the information is gathered and synthesized from reliable sources to develop an in-depth market study in Vietnam for functional food and oat products. In coordination with the market research, the PESTEL analysis is applied to analyze the country's background in terms of political, economic, social-culture, technology, environment, and legal factors. The industry analysis will be then used to analyze oat products market under the views of market size and consumer trends, publics, customers as well as distribution channels.
In the empirical part, the author enables to provide a meticulous analysis of the growing concern of consuming functional food among Vietnamese customers based on the results from the questionnaire survey. The survey chronicles all the data and information mainly related to the current consuming trends of the Vietnamese end-users toward functional food and oat-based products. Through the analysis of given valid data, some of the research findings were uncovered, such as Vietnam's market of healthy and functional food was promising, however, the oat-based product category was still quite limited due to the small number of available products. Based on the research results, the author was able to point out the opportunities as well as the challenges which may be an open door for attracting investment in Vietnam functional food market.
Following the research, the information is gathered and synthesized from reliable sources to develop an in-depth market study in Vietnam for functional food and oat products. In coordination with the market research, the PESTEL analysis is applied to analyze the country's background in terms of political, economic, social-culture, technology, environment, and legal factors. The industry analysis will be then used to analyze oat products market under the views of market size and consumer trends, publics, customers as well as distribution channels.
In the empirical part, the author enables to provide a meticulous analysis of the growing concern of consuming functional food among Vietnamese customers based on the results from the questionnaire survey. The survey chronicles all the data and information mainly related to the current consuming trends of the Vietnamese end-users toward functional food and oat-based products. Through the analysis of given valid data, some of the research findings were uncovered, such as Vietnam's market of healthy and functional food was promising, however, the oat-based product category was still quite limited due to the small number of available products. Based on the research results, the author was able to point out the opportunities as well as the challenges which may be an open door for attracting investment in Vietnam functional food market.