Eco-labels and their influence on travellers´ accommodation choices
Kusiak, Agnes (2020)
Kusiak, Agnes
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020061218503
https://urn.fi/URN:NBN:fi:amk-2020061218503
Tiivistelmä
Sustainable travel choices are increasingly important in the travel industry and accommodation providers have been consciously developing “greener” services and ways of operation. To support and showcase sustainability results there are plenty of eco-labels available.
Eco-labels and sustainability efforts come with a cost. Obtaining and maintaining such certificates cost yearly or periodical fees as well as working hours and plenty of effort by the accommodation providers. These efforts pay off as lodgings and services become eventually more sustainable through conscious decisions regarding water and energy use, waste management, amongst others.
This thesis is researching if Finnish travellers appreciate eco-labels. It attempts to find out if having an eco-label, or in general sustainability efforts have any effect on accommodation choices with the help of an online survey and interviews with managers of accommodation provider services.
Managers all agreed that eco-labels are beneficial for accommodations as they give directions towards more sustainable operations and guide decision making. A survey conducted between 150 Finnish travellers proved that sustainability efforts and actions matter to travellers, but eco-labels by themselves are not affecting their buying decisions.
The thesis research serves as a base for further research in the topic of eco-labels and in understanding how sustainability efforts affect reservations.
Eco-labels and sustainability efforts come with a cost. Obtaining and maintaining such certificates cost yearly or periodical fees as well as working hours and plenty of effort by the accommodation providers. These efforts pay off as lodgings and services become eventually more sustainable through conscious decisions regarding water and energy use, waste management, amongst others.
This thesis is researching if Finnish travellers appreciate eco-labels. It attempts to find out if having an eco-label, or in general sustainability efforts have any effect on accommodation choices with the help of an online survey and interviews with managers of accommodation provider services.
Managers all agreed that eco-labels are beneficial for accommodations as they give directions towards more sustainable operations and guide decision making. A survey conducted between 150 Finnish travellers proved that sustainability efforts and actions matter to travellers, but eco-labels by themselves are not affecting their buying decisions.
The thesis research serves as a base for further research in the topic of eco-labels and in understanding how sustainability efforts affect reservations.