Social media marketing for graphic clothing business
Rabi, Miriam (2020)
Rabi, Miriam
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060416930
https://urn.fi/URN:NBN:fi:amk-2020060416930
Tiivistelmä
The purpose of this thesis was to discover social media promotion tools for online businesses that sell graphic clothing. Also provided a suitable social media marketing guidance. The research’s aim was to clarify the importance of social media marketing for online businesses by studying and testing different aspects. As well as, select a promotion channel through learning the targeted market’s social media behavior. The research was conducted during spring 2020.
The theoretical background of the thesis explained online business, social media marketing, market segmentation, branding, and promotion. Also, it has a graphic and explanation of the social media marketing process. The theory data was collected from academic books found online.
The empirical section of the thesis was supported and applied by the basis of the theoretical background. As well as, researched further to the findings of the targeted market, online articles, and testing to justify an overall outcome. For more accuracy, the results were compared with three real-life companies. Therefore, the developed process of social media marketing could be precis.
The problem that a number of online businesses do not take social media into gradient to visualize its business or they do not know-how. An online business has no physical location, therefore, its social media platform is the image that is shown to the customers. The outcome of this research is that Instagram was selected by the targeted market to be the platform that was studied for this thesis’ research. Thus, the information found to guide businesses to be visible and understand the business account tool on the Instagram platform. In addition, the brand has to promote through Facebook ad manager.
As a result, the social media marketing process includes, goals, channel, implementation, and analyze was presented as a direct map according to the research outcomes to build a successful strategy.
The theoretical background of the thesis explained online business, social media marketing, market segmentation, branding, and promotion. Also, it has a graphic and explanation of the social media marketing process. The theory data was collected from academic books found online.
The empirical section of the thesis was supported and applied by the basis of the theoretical background. As well as, researched further to the findings of the targeted market, online articles, and testing to justify an overall outcome. For more accuracy, the results were compared with three real-life companies. Therefore, the developed process of social media marketing could be precis.
The problem that a number of online businesses do not take social media into gradient to visualize its business or they do not know-how. An online business has no physical location, therefore, its social media platform is the image that is shown to the customers. The outcome of this research is that Instagram was selected by the targeted market to be the platform that was studied for this thesis’ research. Thus, the information found to guide businesses to be visible and understand the business account tool on the Instagram platform. In addition, the brand has to promote through Facebook ad manager.
As a result, the social media marketing process includes, goals, channel, implementation, and analyze was presented as a direct map according to the research outcomes to build a successful strategy.