The Importance of Sustainability in the Hotel Industry
Klemi-Stojanov, Stefan (2020)
Klemi-Stojanov, Stefan
2020
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052915035
https://urn.fi/URN:NBN:fi:amk-2020052915035
Tiivistelmä
This is a desk research done to see the importance of sustainability from eyes of the potential customer. There are three major hotel chains from different parts of the world chosen for this research to be researched upon. These hotel chains are Radisson Hotel Group, Six Senses chain and Sokos Hotel chain.
Sustainability is explained what it is, what it consists of and what kind of repercussions it has if not taken seriously. Responsibilities have been explained of hotels as well and what they do to honour these responsibilities.
Research method was qualitative desk research. It was the most suitable method for this research to find out the answers, since the coronavirus outbreak came. Time period of the research was limited since the amount of information would be too massive and too difficult to examine.
Various sources are examined to see how sustainability is pointed out in the different hotel chains. The sources used in the desk research were Facebook, Instagram, TripAdvisor and Expedia as well as the hotel chains own web pages. The information was then put on an excel sheet and marked with different colours from bad to outstanding on the visibility of sustainability on their various sources.
In the conclusion will be told what was learned in this research and what with the information gathered could be done with. The conclusion also contained a ideal business that would contain all the sustainability traits a company should upkeep.
Sustainability is explained what it is, what it consists of and what kind of repercussions it has if not taken seriously. Responsibilities have been explained of hotels as well and what they do to honour these responsibilities.
Research method was qualitative desk research. It was the most suitable method for this research to find out the answers, since the coronavirus outbreak came. Time period of the research was limited since the amount of information would be too massive and too difficult to examine.
Various sources are examined to see how sustainability is pointed out in the different hotel chains. The sources used in the desk research were Facebook, Instagram, TripAdvisor and Expedia as well as the hotel chains own web pages. The information was then put on an excel sheet and marked with different colours from bad to outstanding on the visibility of sustainability on their various sources.
In the conclusion will be told what was learned in this research and what with the information gathered could be done with. The conclusion also contained a ideal business that would contain all the sustainability traits a company should upkeep.