Establishing a Business Plan for Dog Coffee&Tea Helsinki
Tran, Kim (2020)
Tran, Kim
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052614184
https://urn.fi/URN:NBN:fi:amk-2020052614184
Tiivistelmä
The author of this thesis is a dog lover and owner. After reading about pet coffee in Japan and recognizing the potential of opening a dog café in Helsinki, where there is a drastic increase in dog ownership in recent years, the author decided to plan business in this form.
The objective of this thesis is to establish a feasible business plan for opening Dog Cof-fee&Tea shop in Helsinki. Dog Coffee&Tea is a dog-themed café where customers can bring their own dogs as well as spend time playing with lovely dogs while enjoying beverages. Dog Coffee&Tea serves different kinds of coffee, tea, and other drinks as well as desserts, sandwiches, and other delights. The cafe is expected to open in Helsinki's central area with a capacity of 50 to 70 seats. The estimated total area for the premise is approximately 80 square meters.
This product-based thesis is divided into theoretical and empirical parts. The theoretical section discusses the literature framework on business plan development, along with other studies related to the process of developing Dog Coffee&Tea's business plan. The theoretical part is structured based on five leading theories: Business Plan, Entrepreneurship, Strategy, Sales and Marketing, and Relationship between humans and dogs.
In order to create a complete business plan, the author recognizes the need to understand the principles of the business plan as well as its essential components. Additionally, to ensure a solid foundation for this plan, the author also studies the strategy as the guide direction for the business. The theory of marketing and sales is also used to attract customers and increase sales so that businesses achieve the best results. As a foreigner, entrepreneurship knowledge and the rules to set up a business in Finland are essential. Eventually, all these studies will boost an entrepreneur's knowledge foundation on doing business in Finland and helps to create a business plan.
The empirical part of the thesis is the production of Dog Coffee&Tea business plan and is that the outcome of the entire work. The purpose of the empirical part is to convert existing literature in paper to reality by using them in creating a feasible business plan for Dog Coffee&Tea. An in-depth business plan with an outline of a step-by-step process is presented as an appendix of the thesis.
The objective of this thesis is to establish a feasible business plan for opening Dog Cof-fee&Tea shop in Helsinki. Dog Coffee&Tea is a dog-themed café where customers can bring their own dogs as well as spend time playing with lovely dogs while enjoying beverages. Dog Coffee&Tea serves different kinds of coffee, tea, and other drinks as well as desserts, sandwiches, and other delights. The cafe is expected to open in Helsinki's central area with a capacity of 50 to 70 seats. The estimated total area for the premise is approximately 80 square meters.
This product-based thesis is divided into theoretical and empirical parts. The theoretical section discusses the literature framework on business plan development, along with other studies related to the process of developing Dog Coffee&Tea's business plan. The theoretical part is structured based on five leading theories: Business Plan, Entrepreneurship, Strategy, Sales and Marketing, and Relationship between humans and dogs.
In order to create a complete business plan, the author recognizes the need to understand the principles of the business plan as well as its essential components. Additionally, to ensure a solid foundation for this plan, the author also studies the strategy as the guide direction for the business. The theory of marketing and sales is also used to attract customers and increase sales so that businesses achieve the best results. As a foreigner, entrepreneurship knowledge and the rules to set up a business in Finland are essential. Eventually, all these studies will boost an entrepreneur's knowledge foundation on doing business in Finland and helps to create a business plan.
The empirical part of the thesis is the production of Dog Coffee&Tea business plan and is that the outcome of the entire work. The purpose of the empirical part is to convert existing literature in paper to reality by using them in creating a feasible business plan for Dog Coffee&Tea. An in-depth business plan with an outline of a step-by-step process is presented as an appendix of the thesis.