UX Design Project of B2B Website for Enics
Chudnovska, Anastasiia (2020)
Chudnovska, Anastasiia
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052613658
https://urn.fi/URN:NBN:fi:amk-2020052613658
Tiivistelmä
Nowadays it is vital to clearly communicate the company’s offerings to potential customers, especially on the website. Many B2B websites block the paths of prospects by failing to answer customers’ fundamental questions and concerns.
⠀
User Experience (UX) Design plays a considerable role in enhancing user satisfaction by creating services and products that ensure meaningful and relevant experiences to users. Moreover, to create a website that best corresponds to company’s business needs, its design shall be intuitive, informative, and easily navigated.
⠀
This product-based thesis is a project for Enics, a global Electronics Manufacturing Services (EMS) provider. The primary goal of the project is to showcase and support the future changes in service offerings at Enics by improving the overall website UX, predominantly Information Architecture (IA) and Website Navigation.
⠀
The project follows the iterative UX Design Process, which helps to provide better visibility of progress for stakeholders, receive constant feedback, and make refinements constantly and fast. Discovery, User Research, Design and Validation stages helped to achieve the research goals of the thesis. Mostly quantitative methods were used, but qualitative
method as stakeholders’ interview was conducted, too.
⠀
During the Discovery stage, the reader can immerse oneself to the company’s industry and present-day website. The profound research was implemented to gather business’ requirements, to analyze the current website performance and give recommendations of improvements. In addition, the evaluation of usability, content, and User Interface (UI) elements of key pages of the website was accomplished through the extensive Completive UX analysis based on Heuristics principles and design guidelines.
⠀
User Research was carried out to investigate users’ behaviours and patterns through quantitative method such as Heatmap analysis. Both Discovery stage and User Research provided a lot of valuable insights and ideas on how to improve website UX.
⠀
The scope of the Design Stage for this thesis is within the Information Architecture (IA), navigation and prototyping for Enics’ services page for desktop. The High-Fidelity prototypes were confirmed by Enics, and the student will take part in further design and implementation.
⠀
User Experience (UX) Design plays a considerable role in enhancing user satisfaction by creating services and products that ensure meaningful and relevant experiences to users. Moreover, to create a website that best corresponds to company’s business needs, its design shall be intuitive, informative, and easily navigated.
⠀
This product-based thesis is a project for Enics, a global Electronics Manufacturing Services (EMS) provider. The primary goal of the project is to showcase and support the future changes in service offerings at Enics by improving the overall website UX, predominantly Information Architecture (IA) and Website Navigation.
⠀
The project follows the iterative UX Design Process, which helps to provide better visibility of progress for stakeholders, receive constant feedback, and make refinements constantly and fast. Discovery, User Research, Design and Validation stages helped to achieve the research goals of the thesis. Mostly quantitative methods were used, but qualitative
method as stakeholders’ interview was conducted, too.
⠀
During the Discovery stage, the reader can immerse oneself to the company’s industry and present-day website. The profound research was implemented to gather business’ requirements, to analyze the current website performance and give recommendations of improvements. In addition, the evaluation of usability, content, and User Interface (UI) elements of key pages of the website was accomplished through the extensive Completive UX analysis based on Heuristics principles and design guidelines.
⠀
User Research was carried out to investigate users’ behaviours and patterns through quantitative method such as Heatmap analysis. Both Discovery stage and User Research provided a lot of valuable insights and ideas on how to improve website UX.
⠀
The scope of the Design Stage for this thesis is within the Information Architecture (IA), navigation and prototyping for Enics’ services page for desktop. The High-Fidelity prototypes were confirmed by Enics, and the student will take part in further design and implementation.