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Instagram Marketing - Case Sisustustalo Kodinonni
Michelsson, Linda (2020)
Michelsson, Linda
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202005138749
https://urn.fi/URN:NBN:fi:amk-202005138749
Tiivistelmä
Social media marketing communication is highly essential for businesses nowadays. Instagram and YouTube are both enormous and popular social media marketing channels that were studied in this thesis. The purpose of this thesis was to improve social media marketing communication on Instagram and YouTube and the aim was to get new potential customers, brand awareness and operating instructions for case company Sisustustalo Kodinonni. The objectives were an Instagram marketing guide including instructions and recommendations, a YouTube channel including the creation of banner image and cover image and lastly promotion of a business video on YouTube through Instagram.
A qualitive research was used to carry out the study. Data was gathered by using theme interview by phone call and passive participant observation by social media marketing meeting with a marketing agency and with case company and these both were analyzed by themes. The research was narrowed beforehand by themes to make the analysis clearer and more structured. A transcript of recording and observation protocol were created based on the results. The results were analyzed by themes which were dealing specifically with Instagram and YouTube marketing. These themes were analyzed comprehensively and in detail. The results provided valuable information and recommendations for the case company’s goals and aspirations.
Based on the results and the theoretical part, the final outcome was created which was an Instagram marketing guide for the case company. Specific pages were created such as the analysis of the current situation, instructions to advertising and marketing on Instagram and section of YouTube videos remarketing as well as the YouTube channel and its marketing material was created for the case company. The results will follow into the development of brand awareness and customer acquisition on Instagram.
A qualitive research was used to carry out the study. Data was gathered by using theme interview by phone call and passive participant observation by social media marketing meeting with a marketing agency and with case company and these both were analyzed by themes. The research was narrowed beforehand by themes to make the analysis clearer and more structured. A transcript of recording and observation protocol were created based on the results. The results were analyzed by themes which were dealing specifically with Instagram and YouTube marketing. These themes were analyzed comprehensively and in detail. The results provided valuable information and recommendations for the case company’s goals and aspirations.
Based on the results and the theoretical part, the final outcome was created which was an Instagram marketing guide for the case company. Specific pages were created such as the analysis of the current situation, instructions to advertising and marketing on Instagram and section of YouTube videos remarketing as well as the YouTube channel and its marketing material was created for the case company. The results will follow into the development of brand awareness and customer acquisition on Instagram.