Design Thinking for Digital Transformation
Kurakayev, Adlan (2020)
Kurakayev, Adlan
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202004205389
https://urn.fi/URN:NBN:fi:amk-202004205389
Tiivistelmä
This thesis describes and evaluates design thinking approach as a tool for accelerating digital transformation process. In the literature review section first digital transformation phenomenon – its definition and fields of impact that it has affected are introduced. Second, design thinking – its definition, process and implications are described.
The end of literature review section leads to evaluation on how design thinking accelerates and drives digital transformation which was obtained by reviewing experience of top Design Thinking organizations. Next, it introduces description of common challenges that they face adapting Design Thinking and guiding principles that help them to overcome those challenges. After reviewing literature and obtaining theoretical background the empirical case of TII (Technology Innovation International) is overviewed.
As a result, main findings from literature review findings are introduced and compared to TII’s case. At last for TII basic guidelines are given on design thinking’s adaptation for digital transformation process based on theoretical background obtained. Thesis concludes that Design Thinking as a human-centric, holistic and systematic approach to problem solving showed itself as a great addition to Digital Transformation.
Adaptation of Design Thinking approach for TII showed to have the potential in accelerating Digital Transformation process, as it provides clear systematic guidelines on how to act in digital age. Creating a detailed human-centric plan, actuating elements of digital enterprises structure and making fast and decisive decisions can help traditional organization to survive, overcome common challenges and move forward in a digital era of constantly shifting environment of technologies and customer desires.
The end of literature review section leads to evaluation on how design thinking accelerates and drives digital transformation which was obtained by reviewing experience of top Design Thinking organizations. Next, it introduces description of common challenges that they face adapting Design Thinking and guiding principles that help them to overcome those challenges. After reviewing literature and obtaining theoretical background the empirical case of TII (Technology Innovation International) is overviewed.
As a result, main findings from literature review findings are introduced and compared to TII’s case. At last for TII basic guidelines are given on design thinking’s adaptation for digital transformation process based on theoretical background obtained. Thesis concludes that Design Thinking as a human-centric, holistic and systematic approach to problem solving showed itself as a great addition to Digital Transformation.
Adaptation of Design Thinking approach for TII showed to have the potential in accelerating Digital Transformation process, as it provides clear systematic guidelines on how to act in digital age. Creating a detailed human-centric plan, actuating elements of digital enterprises structure and making fast and decisive decisions can help traditional organization to survive, overcome common challenges and move forward in a digital era of constantly shifting environment of technologies and customer desires.