Nelli & Kisu Pet Bakery
Klang, Ceren; Alfonso, Jhoneecia Alyanna (2019)
Klang, Ceren
Alfonso, Jhoneecia Alyanna
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019120324215
https://urn.fi/URN:NBN:fi:amk-2019120324215
Tiivistelmä
Pet bakeries are emerging from all around the world by providing gourmet food and treats edible for pets. And nowadays, they do not only offer baked goods anymore but also other services similar to planning celebrations for pet owners like birthday parties or organizing events that benefit local animal shelters. Since the number of pet lovers here in Finland are growing, the authors of this thesis would like to introduce the idea of a bakery that offers tasty and healthy products for dogs and cats that will be made from locally sourced products. Additional services, as mentioned before, such as pet birthdays and charitable events will also be a part of this concept. In this thesis, theoretical framework is provided along with extensive research done to support this idea. The theoretical frame-work comprises of creating customer experiences based on the theories of Experience Design, Experience Co-creation, the Experience Pyramid (Tarssanen & Kylänen 2009), and the DART model of co-creation (Prahalad & Ramaswamy 2004), and the Experience Realms (Pine & Gilmore 2011) to aid in introducing this concept to the readers. A customer-centric design approach is also justified in the subsequent chapters to support the bakery’s aim in providing persona-specific consumers.
During the product development stage, the authors utilized user personas, value proposition canvas, and the Business Model Canvas. The user personas were used as fictional representatives of target customer segments. In this work, the authors will present two (2) user personas and these personas will be used as subjects in the value proposition canvas. This tool will be presented as part of the value propositions block in the Business Model Canvas with an aim to create feasible and engaging offerings for the Nelli & Kisu Pet Bakery. The Business Model Canvas will be both beneficial for improving and creating a new business idea. This canvas will provide a layout of the business model of a company and will present opportunities for creativity and innovation by generating combinations of ideas and help put these ideas into a structured form of a business model.
The third (3rd) chapter shall consist of the project plan which includes the steps the authors took during the creation of this work as well as the writing process. Additionally, the quantitative and qualitative methods used in this thesis will be explained in detail and the analysis of the results will be presented. Before presenting the final product, the authors will evaluate the thesis process as well as the learning outcomes.
The final product is presented in Appendix 1 and will include illustrations of the physical appearance of the bakery and its value propositions, a sample menu, the story of Nelli & Kisu Pet Bakery, samples of fliers about private and community events, as well as work-shops. Appendix 2 will contain the survey questionnaire, user personas, value proposition canvas, Business Model Canvas.
During the product development stage, the authors utilized user personas, value proposition canvas, and the Business Model Canvas. The user personas were used as fictional representatives of target customer segments. In this work, the authors will present two (2) user personas and these personas will be used as subjects in the value proposition canvas. This tool will be presented as part of the value propositions block in the Business Model Canvas with an aim to create feasible and engaging offerings for the Nelli & Kisu Pet Bakery. The Business Model Canvas will be both beneficial for improving and creating a new business idea. This canvas will provide a layout of the business model of a company and will present opportunities for creativity and innovation by generating combinations of ideas and help put these ideas into a structured form of a business model.
The third (3rd) chapter shall consist of the project plan which includes the steps the authors took during the creation of this work as well as the writing process. Additionally, the quantitative and qualitative methods used in this thesis will be explained in detail and the analysis of the results will be presented. Before presenting the final product, the authors will evaluate the thesis process as well as the learning outcomes.
The final product is presented in Appendix 1 and will include illustrations of the physical appearance of the bakery and its value propositions, a sample menu, the story of Nelli & Kisu Pet Bakery, samples of fliers about private and community events, as well as work-shops. Appendix 2 will contain the survey questionnaire, user personas, value proposition canvas, Business Model Canvas.