Finnish companies entering and succeeding in the German market
Manninen, Anne (2019)
Manninen, Anne
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019112823161
https://urn.fi/URN:NBN:fi:amk-2019112823161
Tiivistelmä
Finnish companies often oversee the opportunities that the German market could offer. Even though Germany is the biggest trading partner in import and export to Finland, not many companies take the opportunity to enter the German market.
The purpose of the thesis is to help companies from Finland to find reasons, ways, and the right tools to enter the German market. After finding suitable reasons, different ways of entering the German market are examined. After joining the market, companies need to find out the right organizational capabilities that are needed in the German market. These organizational capabilities are examined in the thesis.
The thesis uses scientific articles and Hofstede’s cultural dimensions theory. The thesis utilizes qualitative research and interviews. Qualitative research is chosen to gain insights and opinions on the theoretical findings.
The results show that the biggest reason for Finnish companies to enter the German market is the size of it. The best way to enter the German market is having connections in Germany. The most important organizational capability is interaction skills. The thesis can be used as a guideline for Finnish companies who want to enter the German market.
The purpose of the thesis is to help companies from Finland to find reasons, ways, and the right tools to enter the German market. After finding suitable reasons, different ways of entering the German market are examined. After joining the market, companies need to find out the right organizational capabilities that are needed in the German market. These organizational capabilities are examined in the thesis.
The thesis uses scientific articles and Hofstede’s cultural dimensions theory. The thesis utilizes qualitative research and interviews. Qualitative research is chosen to gain insights and opinions on the theoretical findings.
The results show that the biggest reason for Finnish companies to enter the German market is the size of it. The best way to enter the German market is having connections in Germany. The most important organizational capability is interaction skills. The thesis can be used as a guideline for Finnish companies who want to enter the German market.