Business Plan for a grocery shopping application in Finland
Quyen, Cao Thi My (2019)
Quyen, Cao Thi My
2019
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019110120525
https://urn.fi/URN:NBN:fi:amk-2019110120525
Tiivistelmä
The objectives of the thesis are to investigate how to establish a mobile app company in Finland and how to write a feasible business plan for an online grocery mobile application in this market. A business plan is an indispensable framework of a company since it plays as a guide book for entrepreneurs to lead their business throughout the lifetime of the company, it is a document for financing and it scans opportunities to improve and develop in the future.
The theoretical part of the thesis is to understand the establishment of a business plan, especially in the technology area, by analyzing literature from secondary research to identify the most essential factors of a business plan. This data is studied under reliable and academic sources from the Internet or industry studies, books, journals.
The idea of the business plan originates from the author. The completed business plan is created based on the theoretical framework, which contains the necessary information required such as the management team, business concept, opportunities, market research, competitors, marketing plan, operating plan, risk management and financial plan. The author gains insights and understanding through research and analysis. The outcomes of the business plan are evaluated as feasible enough for the next round of development.
The theoretical part of the thesis is to understand the establishment of a business plan, especially in the technology area, by analyzing literature from secondary research to identify the most essential factors of a business plan. This data is studied under reliable and academic sources from the Internet or industry studies, books, journals.
The idea of the business plan originates from the author. The completed business plan is created based on the theoretical framework, which contains the necessary information required such as the management team, business concept, opportunities, market research, competitors, marketing plan, operating plan, risk management and financial plan. The author gains insights and understanding through research and analysis. The outcomes of the business plan are evaluated as feasible enough for the next round of development.