Customer Behaviors in Corporate Social Responsible Marketing of the Restaurant Business in Finland: Daruma Restaurant
Ngo, Triet Jr (2019)
Ngo, Triet Jr
2019
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019103020472
https://urn.fi/URN:NBN:fi:amk-2019103020472
Tiivistelmä
The business world, in recent years, has been deeply influenced by environmental issues related to global warming, climate change as well as other various types of pollutions. Consequently, customers have been changing their behaviors in response to the increasingly polluted status of the Earth, requiring business to also adapt accordingly.
Daruma Restaurant is a sushi, salad and ramen diner located in Töölö, Helsinki and is interested to adopt new marketing strategies, focusing specially on a more sustainable approach. This research aims to answer the question: “How does Corporate Social Responsible Marketing impact Customer Behaviors in the Restaurant Industry in Finland?” using the case study of Daruma Restaurant.
A quantitative method is used as the main methodology of the research in a way that interviews are conducted with customers at the restaurant by the thesis author. A qualitative method is also reflected in the observations of the author throughout the working process at the restaurant. Theories of marketing, sustainable development, corporate social responsibility and customer behavior are considered during the thesis process.
The author concluded that Daruma Restaurant has gained a stable number of loyal customers with high quality food and service and customer relationships need to be strengthened by newer and more sustainable marketing strategies. A marketing plan and a few marketing materials to enhance sustainability of Daruma have been created and introduced to the restaurant as recommendations of the research.
Daruma Restaurant is a sushi, salad and ramen diner located in Töölö, Helsinki and is interested to adopt new marketing strategies, focusing specially on a more sustainable approach. This research aims to answer the question: “How does Corporate Social Responsible Marketing impact Customer Behaviors in the Restaurant Industry in Finland?” using the case study of Daruma Restaurant.
A quantitative method is used as the main methodology of the research in a way that interviews are conducted with customers at the restaurant by the thesis author. A qualitative method is also reflected in the observations of the author throughout the working process at the restaurant. Theories of marketing, sustainable development, corporate social responsibility and customer behavior are considered during the thesis process.
The author concluded that Daruma Restaurant has gained a stable number of loyal customers with high quality food and service and customer relationships need to be strengthened by newer and more sustainable marketing strategies. A marketing plan and a few marketing materials to enhance sustainability of Daruma have been created and introduced to the restaurant as recommendations of the research.
Kokoelmat
Samankaltainen aineisto
Näytetään aineisto, joilla on samankaltaisia nimekkeitä, tekijöitä tai asiasanoja.
-
Swedish market entry strategy utilizing Internet marketing: the utilization of Internet marketing in a cost effective and efficient way to market a virtual world
Möller, Per (Oulun seudun ammattikorkeakoulu, 2010)The purpose of this thesis is to review published literature both printed and electronic on the subject of Internet marketing. This will aid to provide guidance on how a newly started virtual world company would be able ... -
Tammi Jewellery : Market research for entering the Hong Kong market; market channels and brand positioning in the market
Thin, Rebecca (Metropolia Ammattikorkeakoulu, 2018)The purpose of this study is to gain further knowledge about the Hong Kong jewellery industry and different market channels available for Tammi Jewellery. Tammi Jewellery is a company that creates contemporary handmade ... -
Social Media Marketing Plan for OneFromTheNorth: How to do effective social media marketing for an independent music artist towards international market?
Mäkinen, Riku (2020)Tämä päättötyö etsii parhaita sosiaalisen median alustoja itsenäiselle artistille oman musiikkinsa markkinointiin hänen pyrkiessään kansainvälisille markkinoille. Tavoitteena on selvittää parhaat sosiaalisen median ...