Preparing a Sports Event in Finland
Kaufmann, Lucas (2019)
Kaufmann, Lucas
2019
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2019091618541
https://urn.fi/URN:NBN:fi:amk-2019091618541
Tiivistelmä
This is a project-based thesis. The main idea of this thesis is to cover all the aspects related to preparing a sports event (in this case, football) in Finland. The commission company has had issues with their sports events in the past, related to the venue, its suppliers and services offered, as well as the overall perception of the event. Leading them to ask the author to create a new venue plan that exceeds last year’s results. The objectives of this thesis were well aligned with the commission company’s objectives.
Using a variety of sources, from authors of different areas that combined with the knowledge of previous events, support the concept of the optimal event. Adjusting this ideal event to fit into this specific case, where the new concept is the pillar stone and all the actions are aimed to accomplish this concept. Feasibility, finance and forecast were the main issues discussed throughout the process, each adding crucial elements to the planning phases.
Finalizing the plan in time to carry out all the necessary actions was of great importance, as there were many changes to be made. Once again, the actions were divided into main categories; new concept, financial planning, and forecasting. The creation of a system, that serves as a guideline for each individual event, is presented as the best solution to increase profitability and reduce any waste. This system is based on how much attendance is expected, and how that affects supply, working personnel, security, etc. Each event (total of 11) was allocated into a different category, going from 1 to 5. Each category has the optimal actions to be carried out.
This project’s system was put to test, as there was time to deeply analyze 2 events and their results. The results were similar to what was expected percentage-wise, as the attendance suffered badly from unfavoured weather conditions. Another point that is analyzed, besides the financial figures, is customer satisfaction, which was extremely positive, showing that despite the low attendance, due to outside interference, the venue had surpassed last year’s overall outcome.
Using a variety of sources, from authors of different areas that combined with the knowledge of previous events, support the concept of the optimal event. Adjusting this ideal event to fit into this specific case, where the new concept is the pillar stone and all the actions are aimed to accomplish this concept. Feasibility, finance and forecast were the main issues discussed throughout the process, each adding crucial elements to the planning phases.
Finalizing the plan in time to carry out all the necessary actions was of great importance, as there were many changes to be made. Once again, the actions were divided into main categories; new concept, financial planning, and forecasting. The creation of a system, that serves as a guideline for each individual event, is presented as the best solution to increase profitability and reduce any waste. This system is based on how much attendance is expected, and how that affects supply, working personnel, security, etc. Each event (total of 11) was allocated into a different category, going from 1 to 5. Each category has the optimal actions to be carried out.
This project’s system was put to test, as there was time to deeply analyze 2 events and their results. The results were similar to what was expected percentage-wise, as the attendance suffered badly from unfavoured weather conditions. Another point that is analyzed, besides the financial figures, is customer satisfaction, which was extremely positive, showing that despite the low attendance, due to outside interference, the venue had surpassed last year’s overall outcome.